How do you create a QR code for your company?
Increasingly used, QR codes are catching the eye of consumers and are a godsend for businesses. Who can resist scanning a QR code to discover all its secrets? 👀
Armed with a simple phone, consumers then have access to a range of information and can initiate actions such as visiting a website, a conversation, a phone call, a location, etc. An excellent way to stand out from the competition and satisfy customers, many companies are taking the plunge.
But by the way, how do you create a QR code? 🤔
Anyone with access to the internet can easily create a QR code, we'll explain how below!
What is a QR code?
Definition
The QR Code, from the English Quick Response, is a two-dimensional barcode that allows data to be decoded quickly. All you have to do is scan the code with a smartphone (any version will do).
A truly interactive tool, the QR code encourages consumers to use their mobile phones to develop the digital dimension of your marketing campaigns. They can contain a wealth of information about your company and your products/services, encouraging users to make purchases and providing customer satisfaction.
Although the QR code is best known for operating a URL, it can also be used to :
- Record information on a business card,
- add an event to your diary
- locate a place,
- add a telephone number
- etc.
For example, QR codes are very often used in beauty salons or hairdressing salons to give their customers ideas when they are waiting in the waiting room.
How do QR codes work?
QR codes may seem highly technical, but you don't need to understand everything behind them to use them. We'll explain it all to you! There are two main elements to using QR codes: you create the code, and then a user has to scan the code to read it. So far, nothing too complicated.
The mobile phone camera or reader can recognise a standard QR code through the element that generates the code (the 3 squares). The QR code reader then scans the code, breaking it down into a grid made up of several small squares. For Android smartphones, you may need to download a QR code scanner from the Playstore to access the content of the QR code.
How do I create a free QR code?
Step 1: the QR code generator
Creating a free QR code is actually very simple. Thanks to online sites, you can create your own QR code in just a few steps. All you have to do is enter the information in the required fields, and the QR code will appear in the form of an image. For your information, the QR code can be displayed wherever you like, on a photo, a video, an application... in short, it's up to you to choose the format!
If you want to create a QR code with basic functionality (such as a URL link), here's a list of the best QR code generators to suit your needs:
- QR Code Generator if you're looking for something simple and intuitive;
QR Stuff with a wide range of data to encode;
Shopify for simple black and white QR codes with no possibility of personalisation;
- Unitag for a QR code with a host of customisation features.
Step 2: the type of QR code
There are two types of QR code available:
- the static QR code, which always links to the same information. The data stored in it cannot be changed once the QR code has been generated;
- the dynamic QR code, which uses a redirected URL. The content is not stored in the QR code, but in the URL of the website. In other words, the information can be changed without having to generate a new code.
So decide at the outset whether you want to keep the information permanent or whether it will change over time.
Step 3: customisation
QR code design tools are great if you want to stand out from your competitors by adding special shapes or colours to your QR codes. You can access these kinds of tools directly from QR code generators like Unitag.
Step 4: Download and print
That's it! 🤩 Your QR code is finally ready, all you have to do is download and print it to make it available to your customers.
👉 Don't forget to test it with your mobile device to make sure it works.
In a nutshell
The QR code is perfect if you want to bring digital interaction to your consumers. Easy to create, it only takes a few minutes to get a working QR code. Don't hesitate to bring a bit of colour and fantasy directly onto the free QR code generators to keep your customers happy. 🔥
Article translated from French