Latest articles

40 marketing KPIs, the indicators to watch out for

Tip • 29 April 2025

40 marketing KPIs, the indicators to watch out for

A list of the 40 most important marketing KPIs, explanations so that you can clearly see which ones can be decisive for your success. We have divided them according to purpose: acquisition, engagement, conversion, retention. For example you will find CTR, Cost per Click, Bounce rate, Churn

BI software: Data mining now within everyone's reach

Software • 25 April 2025

BI software: Data mining now within everyone's reach

Data analysis tools are gradually invading all businesses, because although the interest is not new, software has evolved to be much more accessible. Over and above this trend, the evolution in usage is now moving towards data mining. Why and how? Here's how.

Business intelligence: your data gives you wings!

Software • 25 April 2025

Business intelligence: your data gives you wings!

Business intelligence has evolved from a need in large groups to a widespread use in all companies and all business lines. Here's why.

Put your data in order with the data catalogue

Definition • 14 March 2025

Put your data in order with the data catalogue

Data has become a crucial performance issue, and information systems must evolve to incorporate software components capable of efficiently managing large quantities of data. The data catalogue is one such technology.

Unleash the power of your data with the data marketplace

Definition • 20 February 2025

Unleash the power of your data with the data marketplace

Your data is worth its weight in gold. Exploit it more intelligently, or even monetise it, thanks to data marketplaces. But how do these platforms work?

6 tips for start-ups on how to make the most of their data

Word from the expert • 14 November 2024

6 tips for start-ups on how to make the most of their data

Making good use of data offers businesses many benefits, but managing large volumes of data can seem insurmountable. There are tools and strategies to help start-ups get started and realise the full potential of their data.