![[Interview] What are the rules for making your Google Ads campaigns perform?](https://sandbox.media.appvizer.net/articles/121159361/cover/uk/cover-picture_w582.webp)
Word from the expert [Interview] What are the rules for making your Google Ads campaigns perform? Since 2018, Google has allowed advertisers to use brand names in their Ads campaigns in Europe. In addition, there are no restrictions on bidding on keywords containing brand terms. What does this mean for businesses?
Tip How to make a video teaser in 7 steps? Get started! Simply create your video teaser with our 7-step guide, and take advantage of our advice to make sure it's effective and achieves your objectives!
Software E-commerce: How Salesforce Commerce Cloud buys Demandware and gets a head start
![[Software publishers] How to generate web traffic with affiliation?](https://sandbox.media.appvizer.net/articles/33212655/cover/uk/cover-picture_w227.webp)
Word from the expert • 13 May 2025
[Software publishers] How to generate web traffic with affiliation?
Following the publication of the white paper "Software publishers: strategy and levers to drive your traffic", appvizer gives the floor to Anthony Berthier, Team Leader of the B2B Agency (Effinity Group). Focus on affiliation.
Tip • 13 May 2025
Marketplace: what business model should you choose to boost your growth?
Do you want to set up a marketplace but don't know which business model to choose? Don't panic, discover the different models available and find the one that suits your project.
Tip • 13 May 2025
Marketplace: what business model should you choose to boost your growth?
Do you want to set up a marketplace but don't know which business model to choose? Don't panic, discover the different models available and find the one that suits your project.
Tip • 13 May 2025
Calculating ROAS, or the magic formula that reveals the impact of your advertising campaigns
How do you know if your advertising campaigns are really paying off? By calculating ROAS. This article takes a look at this magic formula, and gives you some valuable advice on how to improve your results.
Software • 12 May 2025
CMS comparison: Joomla vs WordPress, which one to choose?
Do you have a website project and you're not sure whether to choose Joomla or WordPress? Our experts compare these two CMS.
Definition • 12 May 2025
AI in Marketing: How to Use Artificial Intelligence for Effective Marketing
AI is used in marketing to increase ROI and boost customer engagement. Learn how to leverage its abilities to personalize campaigns and optimize budgets.
E-commerce: How Salesforce Commerce Cloud buys Demandware and gets a head start
E-commerce: How Salesforce Commerce Cloud buys Demandware and gets a head start
CMS comparison: Joomla vs WordPress, which one to choose? Do you have a website project and you're not sure whether to choose Joomla or WordPress? Our experts compare these two CMS.
Image professionals: 6 case studies to inspire you Jean-Thierry TCHOUMOU, CEO of Laoviland Salient Design, gives us some original examples of graphics created using his creative solution.
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![[Comparison] How do you choose your Social Media Management tool?](https://sandbox.media.appvizer.net/articles/33212678/cover/uk/cover-picture_w227.webp)
Word from the expert • 12 May 2025
[Comparison] How do you choose your Social Media Management tool?
Expert analysis: Jérémie Clément, Partner at Saas Advisor, gives you an overview of the Social Media Management tools market. A must-read!
Tip • 12 May 2025
Managing your national AND local marketing campaigns: child's play!
The retail sector is undergoing profound change. Your marketing strategy needs to adapt and change the way it works, but how can you analyse these changes and continue to manage your national campaigns while allowing your local teams to get involved and come up with new ideas?
Software • 12 May 2025
Image professionals: 6 case studies to inspire you
Jean-Thierry TCHOUMOU, CEO of Laoviland Salient Design, gives us some original examples of graphics created using his creative solution.
Definition • 12 May 2025
AI in Marketing: How to Use Artificial Intelligence for Effective Marketing
AI is used in marketing to increase ROI and boost customer engagement. Learn how to leverage its abilities to personalize campaigns and optimize budgets.
Software • 12 May 2025
WordPress vs Drupal: which CMS should you choose?
Our 2 experts compare WordPress and Drupal. Advantages, disadvantages... find the one that's right for your website project!
Tip • 12 May 2025
5 good reasons to switch to multi-channel marketing!
With the advent of the internet and its multiple media, the customer buying journey has become increasingly complex and diversified. Find out why you should diversify your communication channels!
Word from the expert • 11 May 2025
Automated Pricing & Repricing: the new trump card for successful e-tailers
Have you ever heard of princing and reprincing solutions? What benefits can you expect from this software for your business? Marc David from Boostmyshop explains.
Word from the expert • 11 May 2025
Mobile e-commerce sales on the rise again: key figures and trends
As a CMO, are you wondering what the future holds for mobile e-commerce in 2022? Digital CMO's article on the subject will be of great interest to you!
Tip • 11 May 2025
How to entice your customers to fill the e-commerce shopping cart?
Do you want to know more about how to entice your customers to fill their e-commerce shopping cart and what causes your customers to abandon their shopping cart? Appvizer tells you everything in this article!
Word from the expert • 11 May 2025
SaaS or proprietary, what's the right choice for your Marketplace?
Are you looking for software to manage your marketplace? With so many SaaS solutions available, how do you find the one that's right for you? Let's take a look together!
Software • 11 May 2025
14 must-have communication tools to get your business off the ground
Are you looking for essential communication tools to boost your business? Discover the list of 14 offline and online communication tools you shouldn't miss!
Tip • 10 May 2025
The Best B2B Sales Lead Generation Strategies
Conducting sales as a B2B business takes time and can be tricky. Here are the best strategies and tools to improve your lead generation methods!
Digital communication brings a new approach to marketing strategies. Marketing software assists you with website and campaign management. Compare and stay up-to-date on the latest online software releases to ensure you are at the forefront of your organization's marketing strategies.
