Latest articles

Build your digital marketing strategy in 8 steps

Tip • 24 October 2024

Build your digital marketing strategy in 8 steps

Define your digital marketing strategy: 8 steps to promote your brand on the web, generate leads and increase your site's conversion rate.

 How can you use lead nurturing to turn your prospects into customers?

Tip • 24 October 2024

How can you use lead nurturing to turn your prospects into customers?

Find out how to set up an effective lead nurturing strategy, and our advice and tools for adopting this inbound marketing technique, which is more about quality than quantity!

 7 irrefutable proof that local marketing is essential to your strategy

Definition • 24 October 2024

7 irrefutable proof that local marketing is essential to your strategy

Get high visibility on Google and boost your business and sales? Local marketing makes it possible!

 AARRR Metrics, The 5 Benchmarks for Rapid Growth

Tip • 19 January 2021

AARRR Metrics, The 5 Benchmarks for Rapid Growth

Learn about AARRR metrics, also known as Pirate Metrics, a customer lifecycle modeling method, and its application.

Marketing Strategy: The Key to Making a Difference

Definition • 19 January 2021

Marketing Strategy: The Key to Making a Difference

Not to be confused with a marketing plan, which is more operationally oriented, a well thought out marketing strategy allows you to carry out your actions consistently and intelligently.