Latest articles

Generate leads with Datananas

Software • 25 April 2025

Generate leads with Datananas

The richer the database, the better the conversion. And it's by implementing this strategy over time that you maximise its impact.

White paper: Sales Intelligence revolutionises B-to-B sales

Tip • 18 April 2025

White paper: Sales Intelligence revolutionises B-to-B sales

How can Big Data help you develop your B-to-B sales? A new generation of dedicated software, Sales Intelligence is a new and unrivalled tool for salespeople. Sparklane, the publisher of sales and marketing intelligence solutions, sheds light on this innovative subject in an informative white paper. Find out how technology is being used more than ever to generate leads.

Maximise outbound lead generation with the right strategies and the best tools

Tip • 20 February 2025

Maximise outbound lead generation with the right strategies and the best tools

This article looks at lead generation and how marketing automation can optimise your efforts in outbound campaigns. Discover concrete strategies for attracting leads and identify common mistakes to avoid.

Make your website your company's first sales tool

Tip • 11 November 2024

Make your website your company's first sales tool

How can you acquire leads simply through your website? There are solutions, and your conversion rate will be all the better for it.

5 differences between content and inbound marketing

Tip • 11 November 2024

5 differences between content and inbound marketing

Inbound marketing enables software publishers to create leads by bringing prospects directly to their brand.

What are the challenges of commercial prospecting?

Tip • 10 November 2024

What are the challenges of commercial prospecting?

Finding customers, choosing the right CRM, using the right sales methods: capitalise on feedback from a sales director.