Latest articles

All the best practices for a successful landing page

Tip • 25 April 2025

All the best practices for a successful landing page

A strategic tool in any web marketing campaign, the landing page can be very useful for businesses. But how can you use them effectively? Here's the essential advice on how to optimise your customer conversion rate.

5 tips for converting leads into customers

Tip • 25 April 2025

5 tips for converting leads into customers

There are a whole range of best practices for converting a lead into a customer. appvizer's 5 tips for optimising your CPL campaigns.

Generate leads with Datananas

Software • 25 April 2025

Generate leads with Datananas

The richer the database, the better the conversion. And it's by implementing this strategy over time that you maximise its impact.

White paper: Sales Intelligence revolutionises B-to-B sales

Tip • 18 April 2025

White paper: Sales Intelligence revolutionises B-to-B sales

How can Big Data help you develop your B-to-B sales? A new generation of dedicated software, Sales Intelligence is a new and unrivalled tool for salespeople. Sparklane, the publisher of sales and marketing intelligence solutions, sheds light on this innovative subject in an informative white paper. Find out how technology is being used more than ever to generate leads.

Maximise outbound lead generation with the right strategies and the best tools

Tip • 20 February 2025

Maximise outbound lead generation with the right strategies and the best tools

This article looks at lead generation and how marketing automation can optimise your efforts in outbound campaigns. Discover concrete strategies for attracting leads and identify common mistakes to avoid.

Make your website your company's first sales tool

Tip • 11 November 2024

Make your website your company's first sales tool

How can you acquire leads simply through your website? There are solutions, and your conversion rate will be all the better for it.