Latest articles

Make your website your company's first sales tool

Tip • 11 November 2024

Make your website your company's first sales tool

How can you acquire leads simply through your website? There are solutions, and your conversion rate will be all the better for it.

5 differences between content and inbound marketing

Tip • 11 November 2024

5 differences between content and inbound marketing

Inbound marketing enables software publishers to create leads by bringing prospects directly to their brand.

Sales prospecting: what about freelance administration?

Definition • 10 November 2024

Sales prospecting: what about freelance administration?

Sales prospecting is a major challenge for experts invoicing via a freelance administration company. Here are a few useful tips for generating new clients and avoiding slack periods.

What are the challenges of commercial prospecting?

Tip • 10 November 2024

What are the challenges of commercial prospecting?

Finding customers, choosing the right CRM, using the right sales methods: capitalise on feedback from a sales director.

Inbound marketing: definition and steps to optimise your web marketing

Definition • 24 October 2024

Inbound marketing: definition and steps to optimise your web marketing

Inbound marketing is the engine that makes your digital marketing take off. What is inbound marketing? How does it work? Find out in this article.

The complete guide to boosting your B2B lead generation

Tip • 24 October 2024

The complete guide to boosting your B2B lead generation

Are you looking to boost your growth and win new customers? Then lead generation is the technique that optimises your prospect discovery and conversion process.