Tip • 10 November 2024
Master the art of lead management to convert more prospects
From attracting prospects to converting them into loyal customers, discover lead management and boost your sales!
Latest articles
Tip • 10 November 2024
Intelligent marketing automation: dream or reality?
Can we hope to automate marketing actions while personalising the message? Machine learning-based marketing automation is one solution.
Tip • 10 November 2024
Communicating to sell: the benefits of automation
In sales, communication is a real lever. How can you deploy it to optimise your conversion rate?
Word from the expert • 10 November 2024
Activate your business by automating, now!
Companies that industrialise their marketing have access to a qualified, up-to-date database, enabling them to build responsive customer relationships. In this article, find out more about best practice in marketing automation and concrete examples of automation scenarios.
Definition • 10 November 2024
Everything you need to know about push marketing
Push marketing involves "pushing" products or services to a large unsolicited audience. Why is this approach so essential? What challenges might it pose for you?
Tip • 10 November 2024
Deciphering lead magnets: from theory to practice
Lead magnets have become an indispensable part of marketing automation. But how can you fully exploit their potential and guarantee their effectiveness?
