Software The perfect marketing toolbox for 2025! Inbound marketing, emailing, marketing automation or brand image: which marketing tools are really essential? Find out in our marketing manager's toolbox.
Software 10 marketing automation platforms to bring your wildest scenarios to life Which marketing automation platform should you choose? Here's our benchmark and comparison of the features of the market-leading software in France and the USA!
Tip Strengthen your marketing automation with efficient workflows (+ 3 examples) Optimise your marketing campaigns by discovering how to create effective marketing automation workflows in 4 simple steps, with concrete examples to maximise your ROI.
Word from the expert • 10 November 2024
Transforming data into insights for better customer knowledge
To obtain a complete view of each customer, and achieve a high level of personalisation at every point of contact, it is important to make data the conductor of your digital strategy. This data must then be exploited and transformed into insights, for appropriate marketing activation.
Tip • 10 November 2024
Increase your results effortlessly: examples and tools for LinkedIn automation
Learn how LinkedIn automation can optimise your networking, prospecting and recruitment. Discover the best tools for saving time and maximising your effectiveness on the platform.
Tip • 10 November 2024
Deciphering lead magnets: from theory to practice
Lead magnets have become an indispensable part of marketing automation. But how can you fully exploit their potential and guarantee their effectiveness?
Definition • 10 November 2024
Improve your B2B strategy with marketing automation!
In an economic context where B2B customers are increasingly demanding, marketing automation is an essential strategic response. Find out everything there is to know on the subject.
Tip • 10 November 2024
Workflows with HubSpot: the secret to successful marketing automation!
Definition • 10 November 2024
Harness the power of drip marketing to boost your conversions!
Drip marketing has become an indispensable pillar for businesses wishing to maintain a constant, personalised link with their customers. Discover all its secrets in this article!
The perfect marketing toolbox for 2025! Inbound marketing, emailing, marketing automation or brand image: which marketing tools are really essential? Find out in our marketing manager's toolbox.
10 marketing automation platforms to bring your wildest scenarios to life Which marketing automation platform should you choose? Here's our benchmark and comparison of the features of the market-leading software in France and the USA!
Intelligently automate marketing: dream or reality? If it's a fact that automation is indispensible in addressing the data sets of big data, we also know that marketing personalization is crucial. Can we hope for personalized automation?
Automated marketing, yes, but with an finely qualified target We are moving more towards marketing automation. This saves time, of course, but its impact depends exclusively on the quality of the upstream data.
Tip • 10 November 2024
Intelligent marketing automation: dream or reality?
Can we hope to automate marketing actions while personalising the message? Machine learning-based marketing automation is one solution.
Tip • 10 November 2024
Automated marketing, yes, but with a finely qualified target group
Mass marketing is a thing of the past. It's time for personalisation. But how do you personalise when you're talking to a large volume of prospects?
Tip • 10 November 2024
Communicating to sell: the benefits of automation
In sales, communication is a real lever. How can you deploy it to optimise your conversion rate?
Definition • 10 November 2024
Develop your B2B contact base with customised segmentation
Discover B2B segmentation, its methods and how to implement an effective strategy with practical examples and our advice.
Word from the expert • 10 November 2024
Activate your business by automating, now!
Companies that industrialise their marketing have access to a qualified, up-to-date database, enabling them to build responsive customer relationships. In this article, find out more about best practice in marketing automation and concrete examples of automation scenarios.
Tip • 10 November 2024
The art of using email automation, the Holy Grail of digital marketing (+ case studies)
Find out more about email automation, its benefits and how to implement it effectively as part of your digital marketing strategy.
Tip • 10 November 2024
Master the art of lead management to convert more prospects
From attracting prospects to converting them into loyal customers, discover lead management and boost your sales!
Definition • 10 November 2024
Everything you need to know about push marketing
Push marketing involves "pushing" products or services to a large unsolicited audience. Why is this approach so essential? What challenges might it pose for you?
Definition • 23 October 2024
The future is now, thanks to these 10 uses of AI in marketing
The marketing department has understood the benefits of exploiting the potential of artificial intelligence to improve efficiency and productivity. Automation, personalisation, creation... discover 10 use cases.
Definition • 23 October 2024
Omnichannel marketing: the new customer journey that's revolutionising the power of your campaigns!
Do you want to boost the performance of your marketing campaigns with an omnichannel strategy? Discover our advice on how to get it right, and 3 emblematic examples of successful omnichannel strategies!
Definition • 23 October 2024
7 examples of marketing automation scenarios to roll out the red carpet for your strategy
Discover effective marketing automation strategies with examples and scenarios to implement to convert your leads effectively.
Definition • 23 October 2024
The marketing director: a strategist who listens to customers and trends
What does a marketing director do? Here's a job description, an overview of the profession and a 2.0 toolbox.
Definition • 23 October 2024
Unleash the innovation and creativity of your teams with cross-functional management
What are the advantages and limitations of this type of management and how can it be put in place? Focus on the key skills of the cross-functional manager!
Tip • 23 October 2024
Emailing: 10 marketing automation scenarios to activate
Thanks to marketing automation, you can put your email campaigns on autopilot. 10 scenarios to activate your lead management.
