Marketing Automation

Tip Automated marketing to generate more leads and more sales Automated marketing techniques and tools to automate your processes, generate leads and increase your sales.

Tip Master the art of lead management to convert more prospects From attracting prospects to converting them into loyal customers, discover lead management and boost your sales!

Tip Intelligent marketing automation: dream or reality? Can we hope to automate marketing actions while personalising the message? Machine learning-based marketing automation is one solution.

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Tip • 10 November 2024

Communicating to sell: the benefits of automation

In sales, communication is a real lever. How can you deploy it to optimise your conversion rate?

Word from the expert • 10 November 2024

Activate your business by automating, now!

Companies that industrialise their marketing have access to a qualified, up-to-date database, enabling them to build responsive customer relationships. In this article, find out more about best practice in marketing automation and concrete examples of automation scenarios.

Definition • 10 November 2024

Everything you need to know about push marketing

Push marketing involves "pushing" products or services to a large unsolicited audience. Why is this approach so essential? What challenges might it pose for you?

Tip • 10 November 2024

Deciphering lead magnets: from theory to practice

Lead magnets have become an indispensable part of marketing automation. But how can you fully exploit their potential and guarantee their effectiveness?

Definition • 10 November 2024

Harness the power of drip marketing to boost your conversions!

Drip marketing has become an indispensable pillar for businesses wishing to maintain a constant, personalised link with their customers. Discover all its secrets in this article!

Tip • 10 November 2024

Increase your results effortlessly: examples and tools for LinkedIn automation

Learn how LinkedIn automation can optimise your networking, prospecting and recruitment. Discover the best tools for saving time and maximising your effectiveness on the platform.

Marketing Automation: our software guides

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Intelligently automate marketing: dream or reality? If it's a fact that automation is indispensible in addressing the data sets of big data, we also know that marketing personalization is crucial. Can we hope for personalized automation?

Automated marketing, yes, but with an finely qualified target We are moving more towards marketing automation. This saves time, of course, but its impact depends exclusively on the quality of the upstream data.

Tip • 10 November 2024

Automated marketing, yes, but with a finely qualified target group

Mass marketing is a thing of the past. It's time for personalisation. But how do you personalise when you're talking to a large volume of prospects?

Tip • 10 November 2024

Workflows with HubSpot: the secret to successful marketing automation!

Tip • 10 November 2024

The art of using email automation, the Holy Grail of digital marketing (+ case studies)

Find out more about email automation, its benefits and how to implement it effectively as part of your digital marketing strategy.

Definition • 10 November 2024

Develop your B2B contact base with customised segmentation

Discover B2B segmentation, its methods and how to implement an effective strategy with practical examples and our advice.

Definition • 10 November 2024

Improve your B2B strategy with marketing automation!

In an economic context where B2B customers are increasingly demanding, marketing automation is an essential strategic response. Find out everything there is to know on the subject.

Tip • 10 November 2024

Strengthen your marketing automation with efficient workflows (+ 3 examples)

Optimise your marketing campaigns by discovering how to create effective marketing automation workflows in 4 simple steps, with concrete examples to maximise your ROI.

Word from the expert • 10 November 2024

Transforming data into insights for better customer knowledge

To obtain a complete view of each customer, and achieve a high level of personalisation at every point of contact, it is important to make data the conductor of your digital strategy. This data must then be exploited and transformed into insights, for appropriate marketing activation.

Definition • 23 October 2024

The future is now, thanks to these 10 uses of AI in marketing

The marketing department has understood the benefits of exploiting the potential of artificial intelligence to improve efficiency and productivity. Automation, personalisation, creation... discover 10 use cases.

Definition • 23 October 2024

Unleash the innovation and creativity of your teams with cross-functional management

What are the advantages and limitations of this type of management and how can it be put in place? Focus on the key skills of the cross-functional manager!

Definition • 23 October 2024

Omnichannel marketing: the new customer journey that's revolutionising the power of your campaigns!

Do you want to boost the performance of your marketing campaigns with an omnichannel strategy? Discover our advice on how to get it right, and 3 emblematic examples of successful omnichannel strategies!

Definition • 23 October 2024

The marketing director: a strategist who listens to customers and trends

What does a marketing director do? Here's a job description, an overview of the profession and a 2.0 toolbox.

Tip • 23 October 2024

Emailing: 10 marketing automation scenarios to activate

Thanks to marketing automation, you can put your email campaigns on autopilot. 10 scenarios to activate your lead management.

Definition • 23 October 2024

7 examples of marketing automation scenarios to roll out the red carpet for your strategy

Discover effective marketing automation strategies with examples and scenarios to implement to convert your leads effectively.

Tip • 19 January 2021

Find Out What is Growth Hacking: Our Guide

Find out all there is to know about growth hacking. Discover the best practices and and how it can benefit your business.

Marketing Automation

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Marketing Automation: our software guides