Tip • 28 April 2025
Email marketing b2b: strategies and trends
Email marketing b2b has extremely different strategies from b2c but also great potential in terms of conversion. Let's look at the main statistics and good tactics
Tip How can you boost the performance of your mailings? As the star of direct marketing, emailing is very popular with online advertisers. But there are three things you need to know to get the most out of it.
Software [Case study] How can you significantly boost your turnover through personalised communication? Clélia Hutin, in charge of digital marketing strategy at ExpertSender, explains how the tour operator Alpes Ski Résa set up a one-to-one communication strategy.
Software [Case study] How can you significantly boost your turnover through personalised communication? Clélia Hutin, in charge of digital marketing strategy at ExpertSender, explains how the tour operator Alpes Ski Résa set up a one-to-one communication strategy.
Tip • 28 April 2025
Email marketing b2b: strategies and trends
Email marketing b2b has extremely different strategies from b2c but also great potential in terms of conversion. Let's look at the main statistics and good tactics
Definition • 23 April 2025
Email Marketing 2016: Questions and answers
Email marketing is at the heart of web marketing strategies in 2016. Understanding the context and trends will help you define your action plan
Software • 23 April 2025
Sarbacane Desktop, for optimised and simplified emailing management
Managing an email campaign involves managing a large number of parameters. Sarbacane Desktop lets you do just that.
Tip • 10 November 2024
How can you improve your email campaigns?
Tip • 10 November 2024
Three tips to turn your bounces into opportunities!
When you launch an email campaign, a certain bounce rate is included in your results. What does this mean? How can you avoid them?
Definition • 10 November 2024
Why use emailing
Why can using email marketing be a real plus for your business? We tell you all about it!
[Case study] How can you significantly boost your turnover through personalised communication? Clélia Hutin, in charge of digital marketing strategy at ExpertSender, explains how the tour operator Alpes Ski Résa set up a one-to-one communication strategy.
[Case study] How can you significantly boost your turnover through personalised communication? Clélia Hutin, in charge of digital marketing strategy at ExpertSender, explains how the tour operator Alpes Ski Résa set up a one-to-one communication strategy.
Sarbacane Desktop, for optimised and simplified emailing management Managing an email campaign involves managing a large number of parameters. Sarbacane Desktop lets you do just that.
Becoming the Best Email Marketers with 9 of the Finest ActiveCampaign Alternatives Becoming the best email marketers is right at the tip of your fingers with 9 of the finest ActiveCampaign alternatives. Definition, benefits, pros and cons... By the end of this article, you'll be equipped to enhance your campaigns and optimize customer engagement!
Definition • 10 November 2024
Definition of email marketing
Find out more about email marketing to create fast, effective sales communications!
Tip • 10 November 2024
Which plugin should I use to create a WordPress newsletter?
Tip • 10 November 2024
Email automation: best practices
You often send out marketing emails. But are you getting the most out of them? Here are a few tips to help you do better.
Tip • 10 November 2024
Emailing tutorial: creating a newsletter that works
Creating a newsletter is simple, but creating a newsletter that performs well with good open rates, click-through rates and low unsubscribe rates is a real challenge.
Tip • 10 November 2024
Give your mailings more impact
Emailing is a common practice in commercial prospecting. But what are the results? And how can it be optimised?
Tip • 10 November 2024
Email marketing software: 8 criteria to evaluate before choosing your solution
How do you choose the right email marketing software for your needs? Maximilian Modl, Chief Marketing Officer at Newsletter2Go, gives you his advice!
Definition • 10 November 2024
How do I send an email? Key steps and software
Want to get started with email marketing? We'll explain how it works in just a few steps!
Tip • 10 November 2024
Improve your email campaign: 10 steps to follow
Ready to boost the effectiveness of your email marketing? Develop your expertise to improve your email campaign!
Tip • 23 October 2024
Improve the deliverability of your emails with these 10 best practices
How can you be sure that your prospects and customers are actually reading your emails? Are your e-mail marketing campaigns considered to be spam? Are your databases well organised? Check the deliverability of your emails!
Tip • 23 October 2024
SMTP: how to avoid ending up in spam?
What do you need to know and do about the SMTP server used to send your emails to avoid them being considered as spam?
Tip • 23 October 2024
Emailing KPIs: 5 indicators for your marketing campaigns
Evaluate the effectiveness of your marketing campaigns and take a look at the main emailing KPIs that every marketing manager should be monitoring!
Tip • 23 October 2024
BtoB email campaigns: key figures and best practice
BtoB emailing is an essential part of prospecting and marketing automation: figures, best practices and tools for successful campaigns.
Tip • 23 October 2024
Automated email to save time and spice up your communication
Automated emails are one of the most important and indispensable marketing levers for effective communication with your customers. Discover our 10 examples of effective automated emails and the best practices to follow in 2022!
Tip • 25 June 2024
10 Tips to Optimise Your Email Marketing Campaign for Higher Conversion Rates
Let's see how you can simply upgrade your email marketing campaign by optimising it in just a few steps. The tools we recommand for you are going to prove themselves very valuable to you.