Latest articles

Email marketing b2b: strategies and trends

Tip • 28 April 2025

Email marketing b2b: strategies and trends

Email marketing b2b has extremely different strategies from b2c but also great potential in terms of conversion. Let's look at the main statistics and good tactics

Email Marketing 2016: Questions and answers

Definition • 23 April 2025

Email Marketing 2016: Questions and answers

Email marketing is at the heart of web marketing strategies in 2016. Understanding the context and trends will help you define your action plan

Sarbacane Desktop, for optimised and simplified emailing management

Software • 23 April 2025

Sarbacane Desktop, for optimised and simplified emailing management

Managing an email campaign involves managing a large number of parameters. Sarbacane Desktop lets you do just that.

How can you improve your email campaigns?

Tip • 10 November 2024

How can you improve your email campaigns?

Three tips to turn your bounces into opportunities!

Tip • 10 November 2024

Three tips to turn your bounces into opportunities!

When you launch an email campaign, a certain bounce rate is included in your results. What does this mean? How can you avoid them?

Why use emailing

Definition • 10 November 2024

Why use emailing

Why can using email marketing be a real plus for your business? We tell you all about it!