Email

Software E-mail marketing definition: where to start? A well-done emailing campaign can be decisive in terms of conversions. The software you choose can be decisive for better or worse. Let's take a look at the definition of email marketing and some suggestions in terms of features; in fact, those less familiar with graphics might prefer tools with different templates. In addition, it is always good to test through a/b testing. Don't overlook software that allows you to send personalised mails

Tip How can you boost the performance of your mailings? As the star of direct marketing, emailing is very popular with online advertisers. But there are three things you need to know to get the most out of it.

Software [Case study] How can you significantly boost your turnover through personalised communication? Clélia Hutin, in charge of digital marketing strategy at ExpertSender, explains how the tour operator Alpes Ski Résa set up a one-to-one communication strategy.

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Tip • 28 April 2025

Email marketing b2b: strategies and trends

Email marketing b2b has extremely different strategies from b2c but also great potential in terms of conversion. Let's look at the main statistics and good tactics

Definition • 23 April 2025

Email Marketing 2016: Questions and answers

Email marketing is at the heart of web marketing strategies in 2016. Understanding the context and trends will help you define your action plan

Software • 23 April 2025

Sarbacane Desktop, for optimised and simplified emailing management

Managing an email campaign involves managing a large number of parameters. Sarbacane Desktop lets you do just that.

Tip • 10 November 2024

How can you improve your email campaigns?

Tip • 10 November 2024

Three tips to turn your bounces into opportunities!

When you launch an email campaign, a certain bounce rate is included in your results. What does this mean? How can you avoid them?

Definition • 10 November 2024

Why use emailing

Why can using email marketing be a real plus for your business? We tell you all about it!

Email: our software guides

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E-mail marketing definition: where to start? A well-done emailing campaign can be decisive in terms of conversions. The software you choose can be decisive for better or worse. Let's take a look at the definition of email marketing and some suggestions in terms of features; in fact, those less familiar with graphics might prefer tools with different templates. In addition, it is always good to test through a/b testing. Don't overlook software that allows you to send personalised mails

[Case study] How can you significantly boost your turnover through personalised communication? Clélia Hutin, in charge of digital marketing strategy at ExpertSender, explains how the tour operator Alpes Ski Résa set up a one-to-one communication strategy.

Sarbacane Desktop, for optimised and simplified emailing management Managing an email campaign involves managing a large number of parameters. Sarbacane Desktop lets you do just that.

Definition • 10 November 2024

Definition of email marketing

Find out more about email marketing to create fast, effective sales communications!

Tip • 10 November 2024

Which plugin should I use to create a WordPress newsletter?

Tip • 10 November 2024

Email automation: best practices

You often send out marketing emails. But are you getting the most out of them? Here are a few tips to help you do better.

Tip • 10 November 2024

Emailing tutorial: creating a newsletter that works

Creating a newsletter is simple, but creating a newsletter that performs well with good open rates, click-through rates and low unsubscribe rates is a real challenge.

Tip • 10 November 2024

Give your mailings more impact

Emailing is a common practice in commercial prospecting. But what are the results? And how can it be optimised?

Tip • 10 November 2024

Email marketing software: 8 criteria to evaluate before choosing your solution

How do you choose the right email marketing software for your needs? Maximilian Modl, Chief Marketing Officer at Newsletter2Go, gives you his advice!

Definition • 10 November 2024

How do I send an email? Key steps and software

Want to get started with email marketing? We'll explain how it works in just a few steps!

Tip • 10 November 2024

Improve your email campaign: 10 steps to follow

Ready to boost the effectiveness of your email marketing? Develop your expertise to improve your email campaign!

Tip • 23 October 2024

Improve the deliverability of your emails with these 10 best practices

How can you be sure that your prospects and customers are actually reading your emails? Are your e-mail marketing campaigns considered to be spam? Are your databases well organised? Check the deliverability of your emails!

Tip • 23 October 2024

SMTP: how to avoid ending up in spam?

What do you need to know and do about the SMTP server used to send your emails to avoid them being considered as spam?

Tip • 23 October 2024

Emailing KPIs: 5 indicators for your marketing campaigns

Evaluate the effectiveness of your marketing campaigns and take a look at the main emailing KPIs that every marketing manager should be monitoring!

Tip • 23 October 2024

BtoB email campaigns: key figures and best practice

BtoB emailing is an essential part of prospecting and marketing automation: figures, best practices and tools for successful campaigns.

Tip • 23 October 2024

Automated email to save time and spice up your communication

Automated emails are one of the most important and indispensable marketing levers for effective communication with your customers. Discover our 10 examples of effective automated emails and the best practices to follow in 2022!

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Email: our software guides