Advertising

Tip Calculating ROAS, or the magic formula that reveals the impact of your advertising campaigns How do you know if your advertising campaigns are really paying off? By calculating ROAS. This article takes a look at this magic formula, and gives you some valuable advice on how to improve your results.

Definition How a marketing audit can save your marketing strategy When you're immersed in your day-to-day marketing operations, it's hard to step back and see what's going well... and what's not. Fortunately, the marketing audit is there!

Definition Hear, hear! Discover the simple and complete definition of multi-channel communication! Gone are the days when communication channels could be counted on the tips of your fingers. With digital transformation, they have multiplied. A godsend for business... provided you master the concept perfectly.