AdRoll is designed for businesses seeking to enhance their digital marketing campaigns. It's perfect for marketers looking to optimise their ad spend, manage retargeting efforts, and analytically drive customer engagement. Key features include audience segmentation, cross-channel campaigns, and insightful analytics.

What are the main features of AdRoll?

Optimised Audience Segmentation

AdRoll offers robust tools for creating refined audience segments, allowing marketers to tailor their campaigns to specific demographic groups.

• Utilise behavioural data to customise audience segments.
• Engage retargeting strategies to reconnect with past visitors.
• Integrate third-party data for enhanced audience insight.

Cross-Channel Campaign Management

Manage your advertising campaigns seamlessly across multiple platforms through a unified interface.

• Streamline the creation and management of cross-channel ads.
• Coordinate campaigns on social media, email, and display advertising.
• Leverage automation to save time on repetitive tasks.

Insightful Analytics

Gain a deeper understanding of your campaign performance with insightful analytics offered by AdRoll.

• Track key performance indicators in real-time dashboards.
• Analyse conversion rates and customer journeys with detailed reports.
• Make data-driven decisions with predictive analytics tools.