Customer relationship management

Tip • 4 July 2025

14 types of customer loyalty tools (and examples!) to keep the flame burning with your customers

Providing your customers with a smooth, positive experience is a must. But which tools really work? Discover our selection of software to help you build lasting relationships.

Tip • 4 July 2025

7 steps and 6 tips to master your sales cycle

What are the stages in the sales cycle? Whether B2B or B2C, find out how to boost your sales performance. Bonus: our 6 tips to follow.

Tip • 3 July 2025

How do you conduct a good sales negotiation? 10 tips for success!

How does sales negotiation work in practice? Here are 10 techniques to apply to a successful sales meeting!

Definition • 2 July 2025

Everything you need to know about cross-selling, the unstoppable technique for selling more!

What is cross-selling and how can it benefit your sales? Definition, examples and best practices in this article.

Software • 2 July 2025

Adopt a tailor-made CRM to boost your sales and customer relations

Read our guide and our selection of 8 tools for setting up your own tailor-made CRM.

Tip • 1 July 2025

How to build a seamless customer journey to deliver memorable experiences

Few shopping experiences leave customers feeling smooth and satisfied. So if your dream is to delight your customers and keep them coming back, find out how to create a smooth shopping experience.

Tip • 1 July 2025

How can you make a lasting impression in 2025 through an unforgettable customer experience?

Satisfying your customers' needs? You're right, it's not enough. Discover the secrets of a customer experience that provokes positive emotions and the famous "wow effect" in your customers.

Tip • 30 June 2025

Hear ye! Hear! Active listening applied to sales: better understand your customer's needs

Discover how to combine psychology with customer relations by practising active listening, whether in prospecting or after-sales service.

Definition • 30 June 2025

What is a CRM? Definition and examples of software

What is a CRM and what are the key features of this collaborative tool at the heart of customer relationship management? Read the ABCs of CRM here!

Tip • 29 June 2025

Develop a sales strategy that REALLY works in 8 steps

Follow the guide to define a sales strategy that suits you and will help you achieve your wildest goals. As a bonus, we've included a sample framework for you to download.

Definition • 28 June 2025

What is upsell, and how can you use it with a customer to increase your sales?

Upselling is an excellent sales technique for increasing your customers' average shopping basket, and ultimately your sales. Find out how!

Software • 27 June 2025

Mobile CRM: boost your field sales with the best CRM tools

How can you boost the efficiency of your teams on the move? By choosing the right mobile CRM application from our selection.

Software • 26 June 2025

Our selection of the 15 best CRM software packages for start-ups in 2025

Choosing a high-performance CRM plays a key role in the development of your start-up. We'll help you make the right choice.

Definition • 26 June 2025

Excel CRM model and software alternatives

Is an Excel-based CRM enough to cover your needs? Find out if our downloadable template is right for you, or if you're better off choosing from our selection of CRM software!