Customer relationship management

Word from the expert • 10 May 2025

5 tips to prepare your SME for a new market

You're looking to enter a new market, but do you know these 5 tips to help your project run smoothly? Get set up and follow the guide!

Tip • 9 May 2025

A loyalty program for B2B customers: the perks of customer retention with better communication

Is profit, benefits & loyalty exciting to you? Then, you need a loyalty to give you all of this and more. You will get information on what, how and types of loyalty program that exist and which that could be beneficial for you, whether you are a startup or a big corporation.

Tip • 9 May 2025

A loyalty program for B2B customers: the perks of customer retention with better communication

Is profit, benefits & loyalty exciting to you? Then, you need a loyalty to give you all of this and more. You will get information on what, how and types of loyalty program that exist and which that could be beneficial for you, whether you are a startup or a big corporation.

Tip • 9 May 2025

7 steps to build an insurance cross selling scripts

Cross selling scripts is a good way to boost effectiveness, especially in insurance cross sell. Discover 7 steps to create a cross selling script with some tips and examples

Software • 7 May 2025

The benefits of geolocation for your CRM

Geolocation has revolutionised CRM. This has led to changes in operations and analysis, affecting both sales and marketing.

Software • 7 May 2025

Creating your CRM with Access: what you need to know

Microsoft Access offers almost infinite possibilities. However, it's not always a good idea to start with this solution. Read the following advice carefully.

Tip • 7 May 2025

Relationship strategy: a winning bet for the company and the customer

What is relationship strategy, closely linked to relationship marketing? Find out about its benefits, as well as the method and tools for putting it into practice.

Word from the expert • 7 May 2025

The 3 levers to boost the performance of your sales team

Digitalising your processes, automating your sales management and using sales intelligence tools: discover three essential levers for boosting the performance of your sales team.

Definition • 6 May 2025

What is a CRM database?

A CRM database records every customer interaction in a centralised area: What advantages does a CRM database offer? What does it contain? What requirements does it need to fulfil?

Software • 5 May 2025

Find the best customer management software online

Better customer relationship management without spending too much? It is possible with online and open source CRM software. Our selection of free, open source and paid CRMs. With all the advantages of the cloud

Tip • 5 May 2025

9 techniques to retain customers and increase your sales

Do you want to improve your company's profitability? Customer retention is the key to achieving this. We tell you how thanks to 9 simple techniques.

Definition • 5 May 2025

Relationship marketing: the secret to getting closer to your customers

How do you build a quality relationship with your prospects and customers, so as to better engage them and retain their loyalty? Take up this challenge with relationship marketing!

Software • 5 May 2025

Find the best customer management software online

Better customer relationship management without spending too much? It is possible with online and open source CRM software. Our selection of free, open source and paid CRMs. With all the advantages of the cloud

Tip • 5 May 2025

9 techniques to retain customers and increase your sales

Do you want to improve your company's profitability? Customer retention is the key to achieving this. We tell you how thanks to 9 simple techniques.