Software The 13 best programs for creating and managing a customer database Customer data is invaluable for personalising their experience and increasing their satisfaction. Discover 15 software applications that make it easy to retrieve and use this data.
Software The 13 best alternatives to Shopify for transforming your online shop Shopify is undoubtedly the best-known software on the online shop market. But it's not for every business. That's why we've selected the 13 best alternatives to choose from in 2025!
Software 12 alternatives to HubSpot for finding your ideal CRM or marketing tool Hubspot is a well-known and much-loved CRM (customer relationship management) software package, but it has its limitations, particularly in terms of price. Here are some alternatives to HubSpot that are just as effective.
Definition • 14 March 2025
CRM Excel, an asset for boosting your sales (+ template)
Is an Excel-based CRM enough to cover your needs? Find out if our downloadable template is right for you, or if you're better off choosing from our selection of CRM software!
Software • 14 March 2025
Our selection of the 15 best CRM software packages for start-ups in 2024
Choosing a high-performance CRM plays a key role in the development of your start-up. We'll help you make the right choice.
Software • 14 March 2025
Save time and clients with the 10 best CRM solutions for training providers
Training centres need to work more efficiently and intelligently, with the aim of increasing conversion and loyalty. CRM provides a relevant response to this objective. But which one should you choose?
Tip • 12 November 2024
Use your CRM to build customer loyalty
Customer loyalty is an under-exploited growth lever that costs 5 times less than acquisition. Invest less to earn more with good CRM.
Definition • 12 November 2024
CRM software features
Depending on the size of your organisation and the type of business you run, you will need different CRM software functions.
Definition • 12 November 2024
Advantages of CRM software
We recommend that you use Customer Relationship Management software to establish a lasting and reliable relationship with your customers.
The 13 best programs for creating and managing a customer database Customer data is invaluable for personalising their experience and increasing their satisfaction. Discover 15 software applications that make it easy to retrieve and use this data.
The 13 best alternatives to Shopify for transforming your online shop Shopify is undoubtedly the best-known software on the online shop market. But it's not for every business. That's why we've selected the 13 best alternatives to choose from in 2025!
12 alternatives to HubSpot for finding your ideal CRM or marketing tool Hubspot is a well-known and much-loved CRM (customer relationship management) software package, but it has its limitations, particularly in terms of price. Here are some alternatives to HubSpot that are just as effective.
Our selection of the 15 best CRM software packages for start-ups in 2024 Choosing a high-performance CRM plays a key role in the development of your start-up. We'll help you make the right choice.
Zoho CRM
Customer relationship management
Lead Generation
Lead Management
Marketing Automation
monday CRM
Customer relationship management
Learn more about monday CRM
Capsule CRM
Customer relationship management
Learn more about Capsule CRM
Definition • 12 November 2024
Why use CRM software?
Customer Relationship Management (CRM) software centralises all types of exchange with your prospects and customers.
Definition • 12 November 2024
The future of the RCMP
In the future, Customer Relationship Management or CRM will be at the heart of a company's marketing strategy. More than a sales act, it's a personalised experience for the customer.
Tip • 11 November 2024
CRM to improve your customer relations and build loyalty
CRM is at the heart of your sales strategy. How can you make the most of it to build customer loyalty?
Tip • 11 November 2024
Use the right levers to build customer loyalty
To develop your sales, you have a pool of qualified prospects: your customers. So you need to develop their loyalty by using the right levers.
![[ITW] Decoding customer relations: trends, technologies and opportunities for businesses](https://www.datocms-assets.com/17507/1625562107-illustration-interview-zoho.png?fit=max&fm=webp&q=60&w=227)
Word from the expert • 11 November 2024
[ITW] Decoding customer relations: trends, technologies and opportunities for businesses
What opportunities do companies have when it comes to customer relations? Thomas Ciezar, marketing specialist at Zoho, shares his vision for the future and his advice in this interview!
Definition • 11 November 2024
The essential functions of a CRM
Contact management, sales stage, dashboard... here's the checklist of functions for an effective CRM.
Tip • 11 November 2024
Make your customers your brand ambassadors
Traditional advertising has lost its impact. It is consumer opinion that triggers the act of buying. How can you adapt your marketing accordingly?
Tip • 11 November 2024
Social networks to (re-)win over your customers
The advent of social networks has given rise to new consumer habits. Integrating them into your marketing strategy is now essential.
Word from the expert • 11 November 2024
Business management: Excel and Word are a thing of the past, use dedicated, high-performance tools!
Quentin Leymarie, Head of Marketing and Communications at start-up Axonaut (CRM + ERP), gives us his views on office suites...
Definition • 27 October 2024
SPIN selling: the essential technique for converting your prospects!
Would you like to optimise your sales pitch and convert your prospects into customers more effectively? Adopt the SPIN selling method!
Tip • 27 October 2024
CRM integration: how marketing automation improves customer relations
Make the most of all the assets of your CRM and marketing software to promote data integration and, ultimately, improve your sales performance.
Word from the expert • 27 October 2024
How to better manage and exploit your customer data with Customer Intelligence
Intelligent management of customer data is at the heart of marketing issues. Find out how to make the most of customer data and the tools you need to do so.
Definition • 27 October 2024
Why is customer relationship management essential?
Customers + sales = revenue. If your business depends on the market, this is the most important equation you need to keep track of every day.
Tip • 26 October 2024
5 steps & tips for a successful CRM project
How can you roll out an effective CRM project and turn it into a performance driver for your business? Here's our advice on the various stages and points to watch out for.
