Tip • 27 October 2024
User Experience: definition and techniques for improving UX
How can you create a good user experience to satisfy your customers and improve your performance? How can you improve the UX design of a website?
Latest articles
Definition • 27 October 2024
How digital enhances the customer experience (and how to optimise it)
The digital journey is at the heart of your customers' experience of your brand. Find out why it's essential to look after it and how to make it great.
Definition • 27 October 2024
Digitalising customer relations: the key to boosting your sales
Why digitalise customer relations in 2023? Loyalty, brand image, business development... Find out all about the issues and where to start!
Tip • 27 October 2024
Boost the effectiveness of your marketing with personalised customer relations!
The personalisation of customer relations is a major trend in customer experience. Not only does it make it possible to satisfy consumers who have become more demanding, it also builds long-term loyalty.
Definition • 27 October 2024
What is the Customer Effort Score and how can it be calculated to measure the customer experience?
Do you want to measure your customers' satisfaction? Find out more about the challenges involved in calculating the Customer Effort Score, the indicator that will enable you to effectively measure the user experience!
![[SURVEY] What role do people play in customer relations in the digital age?](https://sandbox.media.appvizer.net/articles/45322042/cover/uk/cover-picture_w227.webp)
Definition • 27 October 2024
[SURVEY] What role do people play in customer relations in the digital age?
At a time when the whole customer relationship is going digital, what is the place of the human element? Discover the results of our survey, which takes stock of the practices of professionals in the sector.
