Tip Customer experience: how about borrowing a little from the big brands? While we sometimes grumble about the hegemony of the big brands in certain sectors, the fact remains that they have a lot to teach us when it comes to customer experience. Here we reveal all their little secrets, with advice from Olivier Vigneaux, CEO of BETC Fullsix.
Definition Contact Centre: the tool for creating interactions your customers will remember (for the better) A more efficient service, a personalised experience and a unified journey: the contact centre brings you into the era of Customer Service 4.0!
Word from the expert CX strategy - Leveraging digital in the face of new consumer trends How can you rethink the customer experience thanks to digital? Where do you start? Gabriel Frasconi, VP Europe at Zendesk, explains how to get there.
Word from the expert • 12 November 2024
The best strategy for building customer loyalty? Don't be satisfied with being average
How can you create an exceptional customer experience and help increase customer loyalty? We put the question to Matej Kukucka, Marketing Director at LiveAgent.
Definition • 27 October 2024
Selfcare: all the tools you need to look after your customer relations
One of the key trends in customer relations and customer loyalty is self-care. But what exactly is self-care? What are the benefits and tools?
Tip • 27 October 2024
User Experience: definition and techniques for improving UX
How can you create a good user experience to satisfy your customers and improve your performance? How can you improve the UX design of a website?
Definition • 27 October 2024
How digital enhances the customer experience (and how to optimise it)
The digital journey is at the heart of your customers' experience of your brand. Find out why it's essential to look after it and how to make it great.
Definition • 27 October 2024
Digitalising customer relations: the key to boosting your sales
Why digitalise customer relations in 2023? Loyalty, brand image, business development... Find out all about the issues and where to start!
Tip • 27 October 2024
Boost the effectiveness of your marketing with personalised customer relations!
The personalisation of customer relations is a major trend in customer experience. Not only does it make it possible to satisfy consumers who have become more demanding, it also builds long-term loyalty.
Definition • 27 October 2024
What is the Customer Effort Score and how can it be calculated to measure the customer experience?
Do you want to measure your customers' satisfaction? Find out more about the challenges involved in calculating the Customer Effort Score, the indicator that will enable you to effectively measure the user experience!
![[SURVEY] What role do people play in customer relations in the digital age?](https://sandbox.media.appvizer.net/articles/45322042/cover/uk/cover-picture_w227.webp)
Definition • 27 October 2024
[SURVEY] What role do people play in customer relations in the digital age?
At a time when the whole customer relationship is going digital, what is the place of the human element? Discover the results of our survey, which takes stock of the practices of professionals in the sector.
Tip • 27 October 2024
Click and Collect: a winning strategy for your business!
Click and collect: how can you set up this service for your shops? E-booking, online ordering, in-store collection - everything you need to know!
Definition • 19 January 2021
How Phygital Will Transform Your PoS
Phygital allows retailers to design immersive experiences for their customers in their physical point-of-sales, thanks to digital tools. We’ll help you learn how to integrate phygital to your marketing strategy and help your business reach new heights!
