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Marketing Software

Marketing software accompanies you in managing your website with A/B testing software, CMS and web campaigns with affiliate and flow management software. Create and manage your content, compare different versions, answer the marketing specificities of your business and stay at the forefront with marketing intelligence software. Finally, communicate with the most suitable media with automation marketing software, emailing, sms marketing and lead generation. Find the most popular marketing software with our  software comparator and find the one that meets your needs.

Marketing : related categories

Our selection of 198 marketing software

Zoho Webinar

Comprehensive Webinar Tool to Engage & Educate from Anywhere

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4.6
Based on 157 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
check-circle Free version
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Paid version from US$8.00 /month

Comprehensive tool for leveraging webinars, featuring interactive polling, Q&A, and analytics.

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Zoho Webinar empowers businesses and educators with a robust platform to conduct engaging online seminars. It offers interactive tools such as polling, a questions and answers segment, in-depth analytics to gauge participation and effectiveness, and seamless integration with marketing tools to amplify outreach and conversion. Customisable registration forms, detailed attendee analytics, and automated follow-ups enhance marketing efforts.

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TikTok for Business

Elevate Your Brand's Digital Reach & Impact

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

This platform facilitates creative content marketing via short, engaging videos.

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TikTok for Business is an avant-garde solution focusing on crafting and disseminating short, captivating video content to boost social media marketing goals. It empowers brands with tools for creating viral content, targeted advertising, and performance tracking to fully engage a vast audience and maximise marketing efforts.

Read our analysis about TikTok for Business

Benefits of TikTok for Business

check Massive, diverse global audience reach

check Creative, high-engagement content format

check In-depth analytics for campaign tracking

Learn more

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Hub CMS

A CMS for More Than Just a Showcase Website

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

A leading Content Management System offering robust editing tools and versatile integration capabilities.

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Hub CMS stands out in the Content Management System category with its intuitive editing interface, extensive customisation options, and seamless integration with various third-party apps. Designed to facilitate effortless content creation and management, it provides businesses of all sizes with the tools needed to deliver engaging digital experiences. Its advanced features support optimised workflows, enabling teams to publish content efficiently.

Read our analysis about Hub CMS

Benefits of Hub CMS

check Integrated CMS with a CRM and marketing platform

check Ease of use

check Reports, A/B testing, SEO recommendations, multilingual site

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Wix

Complete website builder

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4.2
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
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Paid version from €4.08 /month

Create stunning websites with ease using this powerful CMS software.

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With a user-friendly interface and a vast library of templates, this software allows you to customize your website with ease. Its drag-and-drop functionality makes designing a breeze, while its robust features, including SEO optimization and mobile responsiveness, ensure your site is professional and effective.

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Webmecanik Automation

Open Source marketing automation solution without limits

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4.5
Based on 32 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
check-circle Free demo

Paid version from €400.00 /month

Streamline your marketing efforts with automation software that tracks customer behaviour, generates leads and nurtures relationships.

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Automate your lead generation process and nurture customer relationships with personalised content. Track website visitors, create custom forms and landing pages, and analyse your campaigns for optimal results.

Read our analysis about Webmecanik Automation

Benefits of Webmecanik Automation

check OpenSource

check Proactive support

check GDPR compliance

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PartnerStack

The B2B partnerships growth platform

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4.8
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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check-circle Free demo

Pricing on request

Streamlines channel management via partnerships, automating and tracking interactions efficiently.

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PartnerStack excels in enabling companies to automate and optimise their partnership channels for enhanced productivity and effectiveness. It simplifies complex processes of managing multiple partners, offering robust tracking of performance and integrations. Designed to boost sales through channel partnerships, it provides detailed insights needed for strategic decision-making and growth.

Read our analysis about PartnerStack

Benefits of PartnerStack

check B2B network

check Partner payouts

check Affiliate, referral, and reseller program management

Learn more

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ActiveTrail

Emailing & Marketing Automation platform

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4.4
Based on 185 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €8.00 /month

Boost your email marketing with advanced automation, personalisation, and segmentation tools.

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ActiveTrail's sophisticated software allows you to create targeted campaigns, track results, and optimise your strategy. With features like drag-and-drop email builders, A/B testing, and real-time analytics, you can maximise engagement and conversions.

Read our analysis about ActiveTrail

Benefits of ActiveTrail

check New emailing editor

check Powerful multichannel marketing automation

check Optimal deliverability

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SMSFactor

CPaaS Platform - Professional SMS solution

No user review
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €65.00

Boost your marketing campaigns with powerful SMS tools. Increase conversion rates with targeted messaging, automation, and analytics.

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SMSFactor's intuitive interface makes it easy to create and send personalised messages to your audience. Schedule campaigns in advance and track their success with real-time analytics. Streamline your marketing efforts and see results in no time.

Read our analysis about SMSFactor

Benefits of SMSFactor

check Online API documentation

check SDK, Webhooks, sub-accounts etc. with our API

check Plugin HubSpot

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Marketing Cloud

Email Marketing Software

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4.5
Based on 1 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Pricing on request

Boost your online presence with web marketing software that automates campaigns, tracks leads and measures ROI.

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Create targeted campaigns with ease using Marketing Cloud's intuitive interface. Analyse data, optimise campaigns and drive conversions with real-time insights.

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Plezi

Complete B2B marketing automation solution

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4.7
Based on 156 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
check-circle Free version
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check-circle Free demo

Paid version from €169.00 /month

Increase your marketing efficiency and productivity with our Marketing Automation software. Streamline your campaigns, generate leads and track your results.

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Our Marketing Automation software provides you with a powerful set of tools to manage your marketing campaigns with ease. From email marketing to lead generation and scoring, our software lets you automate repetitive tasks and focus on what really matters - growing your business.

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Benefits of Plezi

check Turnkey marketing automation solution

check 100% suitable for B2B specificities

check Quick and easy to set up

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Ephoto Dam

Digital Asset Management Software

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4.8
Based on 27 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Streamline your digital assets with efficient management tools. Organise, edit, and share images, videos, and documents in one centralised location.

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Ephoto Dam's intuitive interface allows for easy navigation and customisation of metadata. Advanced search capabilities, user access controls, and integration with other software make it a versatile solution for businesses of all sizes.

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Campaigner

Enhance Your Email Marketing with Advanced Automation

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4.1
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
close-circle Free demo

Pricing on request

Boost your marketing campaigns with powerful email tools. Personalise content, automate sending and track performance with ease.

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With advanced segmentation, A/B testing and dynamic content, Campaigner's email marketing software helps you reach your audience with targeted messaging. Real-time reporting and integrations with popular tools like Salesforce and Shopify make it easy to track and optimise your campaigns.

Read our analysis about Campaigner

Benefits of Campaigner

check High-level deliverability

check Advanced workflows capabilities

check Possibility to combine email with sms

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SMTP

An email protocol for all users

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3.6
Based on 73 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Automate and streamline your email marketing with powerful tools for segmentation, A/B testing and analytics.

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Improve engagement rates by targeting the right audience with personalised content. Track performance with detailed reporting and optimise campaigns for maximum ROI.

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Planable

Social media collaboration tool for all companies

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4.6
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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check-circle Free demo

Pricing on request

Streamline your social media management with this software. Plan, draft, and schedule your content all in one place.

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Planable makes it easy to collaborate with your team and get approval on content before it's published. You can also preview how your content will look on different social media platforms, ensuring it's visually appealing and on-brand.

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Logaster

Create Stunning Logos Effortlessly with Logo Design Software

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4.3
Based on +200 reviews
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Paid version from €19.99

Create professional logos and branding materials with ease using this graphic design software.

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With a user-friendly interface and a wide selection of design templates, this software makes it simple to create custom logos, business cards, and other marketing materials. Plus, its advanced editing tools allow for endless customization options, ensuring your branding is unique and stands out from the competition.

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Adobe Commerce

ERP Software for e-commerce

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4.4
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

eCommerce software for online businesses with customisable themes, multi-store management, and mobile responsiveness.

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With Magento, businesses can easily manage multiple stores, customise themes to fit their brand, and ensure a seamless mobile shopping experience for customers. Its robust features make it a top choice for online retailers looking to optimise their eCommerce platform.

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Mailerlite

Effortless Email Campaigns for Small Businesses

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4.7
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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close-circle Free demo

Paid version from €100.00 /month

Efficiently manage your email campaigns with powerful automation tools and detailed analytics.

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With Mailerlite, you can create and send professional emails, segment your audience, and automate your campaigns with ease. The software provides comprehensive analytics and A/B testing to help you optimize your campaigns for maximum results.

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Mailtrack

Enhanced Email Tracking for Effective Communication

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4.6
Based on 126 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Track your email opens and clicks with ease. Get real-time notifications and insights to improve your email marketing strategy.

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With Mailtrack, you can easily track the performance of your email campaigns in real-time. Get notified when your emails are opened and see which links are clicked the most. Use these insights to optimise your email marketing strategy and increase your ROI.

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Marketo

A cloud-based marketing solution for SMEs

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4.8
Based on 8 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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close-circle Free demo

Pricing on request

Streamline your marketing efforts with powerful automation tools that save you time and increase efficiency.

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Automate your lead generation, email campaigns, and social media management with ease. Analyse your data to improve your ROI and gain deeper insights into your audience. Marketo's intuitive platform is designed to help you achieve your marketing goals.

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Meltwater

Leading Media Intelligence Software for Informed Decisions

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4.0
Based on +200 reviews
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Pricing on request

Marketing Intelligence software that provides real-time insights, media monitoring, and social media analytics.

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With Meltwater, you can track brand sentiment, analyze competitor activity, and create custom reports. Its AI-powered algorithms ensure accurate and relevant data, making it a comprehensive tool for marketing professionals.

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Marketing software: purchase guide

Marketing Guides & Tips

A website has become a real communication tool and a powerful marketing tool! This support gives you a business card of your company, a detailed permanent publicity, an increased competitiveness, a better reactivity and a facility open 24 hours a day, 365 days a year- you no longer need to have specific technical knowledge to manage your website and your web campaigns. Online solutions are accessible to all, with the specificities of each sector of activity:

  • Product Sales
  • Advertising
  • Media Displays

To know all about digital marketing methods to develop your business, discover our marketing guides.