Data Mining

Software BI software: Data mining now within everyone's reach Data analysis tools are gradually invading all businesses, because although the interest is not new, software has evolved to be much more accessible. Over and above this trend, the evolution in usage is now moving towards data mining. Why and how? Here's how.

Definition What is predictive marketing and how can it be used to anticipate consumer needs? Are you looking for a simple and effective way to anticipate your customers' needs? Read our article on predictive marketing, a real performance driver!