4 tips for saving time on social networks with Agorapulse

Social networks appear to be time-consuming for companies that are not yet equipped with a management tool capable of boosting their productivity. Among the most common concerns in this context are the use of a range of different tools, the laborious task of sorting out unwanted comments from genuine interactions, the difficulty of managing messages emanating from different channels, and the complexity of reporting on activity. appvizer reveals 4 tips that have already convinced a large number of community managers to use Agorapulse to optimise their actions on social networks: it would be a shame to miss out, wouldn't it?

See all software Social Media Management

Prerequisite: add all your social profiles

The beauty of the Agorapulse platform is that it centralises a large number of information access points: so you need to start by connecting all your personal profiles (social network accounts associated with a person) and/or your company profiles.

It couldn't be simpler!
Go to your dashboard, click on "add a profile" and connect your choice of :

• your personal Linkedin profile,
• your Linkedin company page
• your personal twitter account,
• your company twitter account,
• your company Facebook page,
• your personal Instagram account,
• your corporate Instagram account,
• your corporate YouTube account,
• your personal YouTube account,
• your Google+ accounts.

How can you increase your power of influence with Agorapulse?
Multiply your distribution power by connecting, for example :

• your colleagues' accounts (Twitter, Linkedin, for example),
• the accounts of an official ambassador for your brand,
• the accounts of your geographically dispersed shops to multiply the distribution of an offer, for example,
• the accounts of your partners to multiply the spread of your message, etc.

All you need is administrator access to each account (login and password) to manage each social network account from the Agorapulse platform.

Tip No. 1: Automate your publications on a single platform

Publish on several social networks at the same time

Managing your editorial calendar with assisted management

Now we come to the heart of the matter: the editorial calendar, which we describe as interactive and intelligent. The Agorapulse social network management platform offers a host of possibilities that cannot be replaced by an Excel file!

These include

• scheduling of your publications on a calendar to facilitate your strategic choices,
• a display of your past, present and planned publications,
• you can set the publication option to immediate, scheduled or queued,
• identifiable content categories (blog article, webinar, image, etc.) to balance publications,
• the ability to reuse an old publication for rescheduling,
• up-to-the-minute scheduling.

Planning mass publications

Tip No. 2: Collect all your messages in one place

A single inbox, incomparable processing convenience

The "zero inbox" is much more than a vague concept, it's a reality that provides users with incomparable processing convenience (how many tools are you already managing?).

You can process all incoming messages from all your social networks within the same interface.

Each social profile has its own processing tab:

• Facebook page: simultaneous access to third-party publications, reviews, comments and private messages,
• Instagram account: a view of comments on your adverts and publications,
• Twitter account: a view of direct messages received and mentions of your @account.

Image overview :

You save a considerable amount of time by using a single platform to process all your messages and comments. You can see at a glance how many messages you still have to process.

You can organise your messages in ascending or descending order, process messages one by one, or tick "process all" to process several messages.

Unimagined benefits for teamwork

The convenience of viewing your messages supports your productivity. But that's not all: Agorapulse is also designed for teamwork!

Like helpdesk software, Agorapulse lets you :

• use saved responses; after-sales services present on social networks will appreciate this;
• assign messages to specific members of your team, so you can direct a message to the person best placed to deal with it;
• view messages marked as already dealt with by other team members.

Whether employees are working in the same place or remotely, the whole Social Media team can work together in real time: it's impossible to process the same messages. Say goodbye to duplication and wasted time, and hello to productivity: everyone knows which tasks they need to deal with.

An undeniable advantage for international companies: message translation is directly integrated into the tool.
What community manager hasn't dreamed of interacting so easily with fans, subscribers or customers?

Tip No. 3: Get rid of spam (for real)

Problem: the troll

To illustrate this point, we'd like to focus your attention on Facebook, the world's biggest 'troll box' (you should know something about that!).

The community manager can quickly be overwhelmed by a mountain of unwanted messages to deal with. 😱😱😱

These notorious trolls are one of the greatest scourges of social network management: they post unwanted, insulting or unhealthy messages in comments on your publications and via direct messages on your Facebook page.

Solution: automatic moderation rules

• Enter the keywords you wish to block from being published on your page. They will automatically be flagged as undesirable. Tip: start by filling in all the names of your competitors 😇 ;
• Set up an insult filter and protect yourself from disrespectful behaviour 😊 ;
• Determine a "SAV" rule by associating words that relate to purchasing (bought, purchased, bought, problem, etc.). These messages will be processed by the members of your team in charge of after-sales service.

Thanks to the moderation rules, you can deal with publications and comments by moving up a gear: the options allow you to hide, bookmark, tag, delete or assign each message to be dealt with.

You can also choose to receive an email when your rule has been applied to a message, so you can be alerted in real time.

Tip 4: Create your performance report at the click of a mouse

Once again, centralising channels on a single platform proves its worth: centralising performance reports across all channels.

Within the same interface, for each social network, you have access to :

• a report on overall performance
• a performance view for each piece of content.

Below is an example of a view of the overall performance of a Facebook page:

Below is an example of a view of performance by content published on the page:
You'll see various metrics, such as number of impressions, engagement and number of clicks. View all your publications over a given period. Choose a metric and classify your posts according to your criteria.

Which publication has received the most engagement? Click on "engagement" to find out!

And to share your reports, you can easily export a .csv or Powerpoint file.

See all software Social Media Management

No more time wasting

Agorapulse does it for you. This social network management platform is a real winner, to say the least.

It brings your social channels together, lets you manage all your interactions, generate reports for each social network, protects you from trolls and encourages teamwork, all without leaving the tool's interface!

And this article is just a glimpse of the software's countless possibilities: other features also allow you to manage your adverts, detect your brand's fan ambassadors, the relevance of the monitoring function, filters, etc.

appvizer's verdict: a platform to be discovered as a matter of urgency for all social network managers in search of productivity.