6 good reasons to create a mobile application

In the age of "mobile first", many companies are starting to create mobile applications, but at what cost? Good practice in desktop publishing and dematerialisation must be respected before taking the plunge.

Based on your brand's needs, the creation of a mobile application is determined by the end user. So to create or not to create your own mobile application? Here are six successful examples of corporate mobile applications to convince you to create your own. Be inspired by their success!

1° Develop your business

For the roll-out of a franchised brand, the development of mobile applications can make it possible to remotely manage the franchise operating manual or the DIP (Pre-contractual Information Document).

This is the case with Compagnie du lit, which has chosen to create a mobile application to facilitate the roll-out of its business. Equipped with this application, the head office teams can monitor the correct application of the concept and the execution of routine procedures remotely.

The shop teams are coached according to their level, guided step by step in their day-to-day activities and can report any questions or needs to the network management teams. The mobile application can also be used to gather customer feedback.

Our company is now equipped with a modern, intuitive and mobile tool to facilitate its digitalisation and support its development.

D.Guillaume, COO (Chief Operating Officer) de la Compagnie du lit

2° Improve monitoring of the quality of your services to customers

Some mobile applications make customer relations more fluid. The EFICIUM group decided to create a mobile application to digitise its customer-supplier liaison book in order to provide an agile and highly responsive service to its customers, and win new tenders with this additional service.

With its mobile application, the EFICIUM group can instantly check and measure customer satisfaction by rating services in real time. Customers can report any anomalies for action or consult catalogues and new service offers directly on the mobile application, and order new services in real time, even when on the move.

3° Maintain and develop your customer relations

Developing brand retention is possible thanks to the creation of a mobile application. To reach new members and build loyalty, the Garance group has developed new mobile services with personalised content.

We have finally found a way to reach out to all our members and work with them to continue to improve and innovate.

V. Chauliat, directeur opérationnel Marketing du groupe Garance

The mobile application offers customers personalised services: the tracking option integrated into the application enables the Garance group to identify their expectations and adapt its offering to suit them.

The result: an improved user experience and communication tailored to each individual.

4° Make the most of your working time

A mobile application increases agility and performance. Servier Laboratories, France's leading independent pharmaceutical group, supports its employees in adopting new technological solutions.

In this way, they are significantly improving their performance, by identifying the difficulties encountered by each employee and responding to them instantly and individually via the mobile application.

The application format of this mobile companion makes it more accessible and, above all, better adapted to all professional situations, especially when on the move.

5° Train your employees easily

To recruit, train and support seasonal staff , the FFT (Rolland Garros) has chosen to create a mobile application with the following objectives: to improve the supervision and training of seconded staff, to inform them of last-minute changes and to automate the recording of their working time on the pitch.

From integration to information, via training and activity monitoring, the mobile application enables better coordination of events, in particular to build loyalty among VIP customers through preferential services.

6° Enhance your reputation and deploy your communications

The SNFPSA (Syndicat Professionnel des Métiers de la Fermeture et de la Protection Solaire) has chosen to create a mobile application to improve the circulation of information and communication with its members, and to ensure that its mission of supporting the various professions is carried out on the ground at all times.

Thanks to the mobile application and its tailored content, professionals can, for example, check their knowledge of safety rules with mobile quizzes.

This fun feature is an educational way of developing and applying regulatory and standards norms.

The different types of mobile application

Developing a mobile application can be a complex process for many entrepreneurs who are not familiar with the different computer languages. There are three main types of mobile technology.

Native mobile applications

A native application is a mobile application developed specifically for an operating system used by smartphones and tablets (iOS, Android, etc.).

Native applications can be used offline, so you can create a "made-to-measure" application. On the downside, it is one of the most complex solutions in terms of development, and remains the most expensive method of creating a mobile application.

Web applications

The web application or " Web App " is designed entirely for mobile phones and requires less complex development. Although it adapts to different platforms with a single source code, it is not optimised for all mobile screens and cannot be used offline.

Half-native, half-web, it's time for the hybrid application

The hybrid is a mix of the two types of application mentioned above. They are developed using standard technologies and run on all smartphones on the market.

Although the cost and development time are lower and the technical side simpler, hybrid applications cannot be displayed optimally on all screens, nor can they be used completely offline.

Tips for creating a mobile application easily

To create a high-quality application without needing to code, there are CMSs (Content Management Systems).

There are not many CMS dedicated to creating mobile applications on the market, and they are often very expensive, with a contribution that does not necessarily justify the budget investment.

However, one of the best-performing CMS on the market, the Mobile R2D2 solution, has its share of satisfactions: used by major French and international groups, the software meets a number of solid criteria...

Customised, high-performance applications

This software combines all the advantages of native applications (including disconnected mode). It is a multi-application native mobile generator that adapts to the major operating systems on the market, such as iOS and Android, and is also available in Web Responsive Design for the most advanced applications.It can also be used in web Responsive Design for devices equipped with operating systems that are now in the minority, such as WindowsPhone or Blackberry, or even for fixed workstations (PC/Mac).

Content created and managed with ease

There's also a content classification or EDM system that makes it easy to manage content automatically. The integrated CMS makes it very easy to create content and publish it by profile.

Another advantage is that all mobile applications are updated at once.

Automated business processes even without an internet connection

You can create a large number of dynamic questionnaires and send the data entered by users back to the back office in real time for analysis, automate certain mobile business processes or generate dashboards.

The great advantage is that these functionalities are still accessible even when the Internet connection is down. And that totally changes your users' experience.

A powerful audience measurement and tracking tool

Mobile R2D2 benefits from full usage tracking , giving you a clear picture of who's using the application: who, what, where, when, how many times, for how long, from which device, and so on.

This is essential for improving the services provided and anticipating user needs.

R2D2 Mobile software is one of the most effective solutions for creating a high-quality, personalised mobile application without the need to code.