How to make a video teaser in 7 steps? Get started!

Making a teaser video for an event is one of the most widespread and effective marketing methods for arousing the curiosity of your target audience and really getting the word out about your project.

Simply create your video teaser by following our 7-step plan, and take advantage of our advice and tips to make sure it's effective and achieves your objectives!

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The importance of a video teaser

What is a teaser?

A video teaser is a communication element designed to arouse curiosity, attract attention and develop interest in an event, product or service.

The teaser is an integral part of the communication strategy and can play a decisive role in the success of your event. While several formats are possible (text, audio, video, etc.), video remains the best way of creating a powerful and effective teaser. This is because our brains process images faster than text (around 60,000 times faster!). Images are also better remembered, and for longer.

The challenges of a video teaser

The first step in creating a video teaser is to understand the main issues involved:

• Announcing the event: the teaser should generate positive word-of-mouth, create a buzz and generate initial interest among your target audience.
• Getting initial feedback: the strength of a teaser, since it is the starting point for your communication strategy, is that it gives your team valuable feedback, comments and opinions on your event, service or product, even before it is launched. It's a real goldmine for modifying, correcting and improving certain elements.
• Launch your communication campaign and enjoy the first benefits, even before you've finished preparing your event or created your product.

How to make a video teaser in 7 steps

Now for the practical part! There are no strict rules for creating a teaser. You can use our 7-step plan to make your video teaser.

1. Set your objective

Before you start creating your video teaser, you need to define your objective. This can be different depending on the nature of what you want to promote. It could be :

• a number of registrations
• a level of engagement on different social networks,
• or a more general objective of visibility or awareness.

If your event is internal to your company, the objective may be linked to improving cohesion between your employees.

2. Describe what you want to promote

The creation of a video teaser is relevant in many cases: a product launch, a festival, a trade fair, a seminar, etc. Take the time to describe what you want to promote, the main message of your teaser video. This step may seem simple, but it forces you to focus on what's essential.

3. Identify your target audience

To make a success of your teaser video, you need to know who you're talking to. The message and style of your teaser video must be consistent with your target audience. Whether it's a young audience, a high-income group, senior citizens, the general public, loyal customers or a niche audience, the tone and style of your video teaser will differ according to your target.

4. Choose your distribution channels

Decide which social networks are relevant to your target audience. YouTube, Facebook, Twitter, Instagram... each social network has its own audience.

5. Write a script

This is the crucial stage in creating your video teaser. It has to grab your target's attention, arouse their curiosity and, above all, hold them captive until the end of your teaser video. To help you write your script, there are a few rules to follow:

• Your video teaser should be short: around 20 seconds (maximum 30). Beyond that, your audience's attention will drop drastically.
• Address your target audience directly.
• Use short, direct sentences.
• Avoid using an overly commercial tone: rely instead on a credible promise.
• The script for your video teaser should answer the questions "Who? Who? What? Where? When? Why? ". The name of the event, the date and the venue must be indicated.
• The content of your script can include key figures, famous artists or guests, but also an overview of your programme (the highlights).
• The end of the video should make your target audience want to know more, by creating a certain amount of frustration.
• At the end of your video teaser, don't forget to insert your logo and the link to your website and social networks. And don't forget your Call-to-Action (like a link to register).

6. Edit your teaser video

There are lots of software and online solutions for editing your teaser video.

In fact, we've compiled our selection of the best video editing software for you in an article!

7. Anticipate your teaser video

Depending on your strategy, the type of event and its importance, a teasing campaign can be spread over several days or even weeks, sometimes including several teaser videos, as well as a reveal video. Plan ahead for the latter.

8 tips and tricks for making a good video teaser

Maximise the potential of a video teaser with the help of these additional tips and tricks.

• The length of your video should be around 20 seconds (up to a maximum of 30 seconds): yes, we've said it before, but it's very important!
• The first 3 seconds are crucial: be punchy and choose your first message/visual carefully.
• Pay attention to the thumbnail of your teaser video: it must be attractive and make web users want to click.
• You need to capitalise on your audience's emotions and frustration if your teaser video is to be a success. You can use the cliffhanger technique.

💡 You know, that moment in an episode of a series when the tension, the emotion, are at their peak, then the scene cuts away and the episode ends.... You want to know what happens next, don't you? That's what a cliffhanger is. The idea is to leave your audience wanting more.

• Be creative and inventive, to encourage people to share your teaser video. You can also rely on originality and humour, depending on your target audience, your event and the message you want to convey.
• Make it easy to engage your audience by creating a hashtag. You can include it at the end of your video teaser.
• Short of inspiration? To help you make your teaser video, you can use images from previous events or even outtakes from filming. For example, video teasers for music festivals are very often based on images from the previous edition. Another strategy is to rely on the soundtrack, dialogue and subtitles, without actually showing the product, in order to leave room for the imagination.
• Think multi-channel: don't hesitate to broadcast your video teaser on different channels. As well as social networks, you can broadcast it on your website or in a newsletter.

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To sum up

Making a video teaser is a highly effective way of launching your event, attracting the curiosity of your target audience and generating commitment.

For your video to be successful, you need to prepare your teaser strategy (objective, target, main message, distribution channels), write a script following certain rules, before actually editing your video and distributing it according to your plan.

The studios are yours!