OMTD: the engine of industrial success, turning to collaborative CRM
In this interview, Ludovic Mahieu, Director of OMTD, explains why he chose Simple CRM. Find out more about this management software through this customer testimonial.
How do you make your mark in the world of industrial engines in just 3 years? That's the question the OMTD team asked itself when the company was founded. The answer was simple: through perfect management of human and material resources, guaranteeing a precise return on investment for each assignment. The next question was how to implement this strategy: here's the story of our success.
From start-up to benchmark in the industrial motors sector
Founded in 2016, OMTD provides its technicians and experts to meet the needs of customers such as EDF, SNCF and OVH.
OMTD works in partnership with major diesel engine manufacturers and can therefore carry out the installation and maintenance of complex installations.
From locomotive repairs to nuclear power plant generators and tanker propulsion, OMTD has become the key contact in France and Belgium for the complex needs of major industries.
What were OMTD's needs when you started looking for a management solution?
Ludovic Mahieu, Director of OMTD :
Quite simply, we were looking to square the circle.
We wanted an application that would enable us to detect customer requests and needs, to add value to them, and to manage sales follow-up which, by the nature of our business, can often be complex.
We needed to manage invoicing, suppliers and purchasing. We also needed to manage on-site implementations, all with ongoing ROI analysis, so that we could transmit our financial statements in real time to the investors who had backed our company.
We needed precision and traceability, so that we could offer our customers a perfect service.
How did you choose your solution?
Ludovic Mahieu :
We opted for an approach combining management engineering, production engineering and the needs of users in the field.
We based our approach on the knowledge we had acquired during our university and professional careers, which we combined with reading specialist literature. As luck would have it, one of the books we read was a management book written by Brice Cornet, CEO of Simple CRM.
Simple CRM was thus included in our list of potential solutions. This list was made up of the big names in the market. Each solution was thoroughly tested and, in the end, we opted for Simple CRM.
And why did you choose Simple CRM in the end?
Ludovic Mahieu:
Simple CRM had a philosophy similar to ours: building, centralising, consulting and systematising processes, without becoming a gas factory.
So after studying the competing products, it seemed obvious to us that the optimum partner for OMTD was Simple CRM, because the product really does offer some very specific features.
For example?
Ludovic Mahieu :
For me, the key to a company's success is the procedural framework and communication between people, and to some extent the need for people to have the gift of ubiquity.
If you're constantly having to ask your colleagues what's happening on site X or Y, if you have to phone 4 or 5 people to check whether an employee has completed task Z, you're not going to get anywhere.
Thanks to Simple CRM, we've been able to set up a perfect model of our activity in the 'Projects'. This means that our staff can automatically follow established operating patterns, even if they are new to the company.
Then there's the price of the software. If you want to achieve the same level of efficiency with a competitor's product, you need to set aside a much higher budget than that offered by Simple CRM.
How did the integration go with your existing systems? Did Simple CRM adapt to the way you work?
Ludovic Mahieu:
We're perhaps in a special situation in that, right from the start of our business, we structured our organisation around Simple CRM. Of course, before we implemented Simple CRM, we were using conventional production tools.
Integration went smoothly thanks to the flexibility of Simple CRM. In fact, the software allows easy, native interfacing with conventional company software such as office suites, e-mail clients, telephony and storage servers.
In terms of adapting to the way we work, many of our employees work in environments where connection is difficult or even impossible. Simple CRM's native tools have modules that enable us to work offline, which has enabled us to adapt perfectly to our professional environments.
What do you see as the software's strengths and weaknesses?
Ludovic Mahieu :
The strongest point is the quality/price ratio, which is simply unbeatable. The support team is extremely responsive and a real pleasure to work with. The easy integration of company processes. Finally, I'd like to mention the real-time activity audit and the easy management of objectives.
As for the weak points, the mobile interface. The good news is that it looks like a new mobile application, working in disconnected mode, will be available in spring 2019.
After that, there are some small details that we'd like to see more tailor-made. It's possible to tailor them if we go for specific development, but at the moment we don't want to go in that direction.
Why would you recommend Simple CRM to other managers?
Ludovic Mahieu :
At the risk of repeating myself, I would mention 3 points: the quality/price ratio, the quality of the support and the managerial resources that Simple CRM offers, which enable you to manage your organisation in depth and systematise or even automate it.
Sponsored article. The expert contributors are authors who are independent of the appvizer editorial team. Their comments and positions are their own.
Article translated from French