Why opt for CRM software?
In today's digital age, it is vital to understand your customers' needs and expectations so that you can satisfy them, especially if your business is developing on the web. An unsatisfied customer can move on to the competition at the click of a button. To limit this risk, customer relationship management (CRM) software helps you to better define your business strategy, and therefore, in the longer term, to increase your profits. But what is CRM software and why use it? Focus on this software, which has become essential for every business.
What is CRM software?
CRM stands for Customer Relationship Management. The aim of CRM is to optimise the processing and analysis of customer data, by capitalising on the information obtained from customers. This makes it possible to target sales actions more effectively and improve sales strategy and sales pitches, leading to more effective conquest of new markets and customer loyalty.
To help implement a CRM strategy within a company, there are IT tools for capitalising on and processing customer data, in particular CRM software. This comprehensive tool, which aims to improve customer satisfaction and build customer loyalty as part of a marketing and sales promotion approach, enables information to be organised and shared by centralising information and commercial exchanges using a detailed history.
CRM software enables you to deal directly with the customer, whether in terms of sales, marketing or service, making it easy to target prospecting and loyalty campaigns, to find and check all the actions carried out on each customer file, to prospect for potential customers and to manage all commercial activity through access to detailed dashboards...
Why use CRM software?
Customer relationship management techniques are a major strategic asset for any self-respecting company. Designed to help better target and identify potential customers for prospecting, they also help build customer loyalty by providing personalised follow-up.
Particularly well-suited to Internet sales or any other fast-moving commercial context, CRM software enables all customer information to be stored in one place, while files are organised by category, giving a complete strategic overview of each customer in real time.
Designed to manage priorities and organise work, it encourages entrepreneurial follow-up, prospecting and the sending of sales brochures or newsletters, while saving time and increasing the effectiveness of the company's sales strategy. They are also capable of integrating information from other applications such as Outlook, Web applications or websites.
CRM software therefore meets sales needs (by reducing reporting, sales staff can concentrate on what's essential: selling), as well as managerial and marketing needs, by enabling the quantitative and qualitative planning and control of each salesperson's activity, and also strategic and HR needs, since capitalising on customers in CRM software limits the impact of staff turnover.
In conclusion, CRM software promotes growth in company profits, increases customer loyalty rates, optimises collaboration between the various departments within a company and improves the responsiveness of all the company's departments to a specific problem, all while saving time by automating certain tasks, which in the long term will also increase a company's productivity. Once you've decided whether CRM software is right for you, all you have to do is choose the best...
Article translated from French