[EXCLUSIVE] Advibe: the new affiliation platform for Web marketing agencies

Good news in the world of affiliation: AdVibe is entering the market of affiliation platforms with an offer specially designed for professionals in the field (web and marketing agencies). A major breakthrough in the affiliation market: in the midst of renewed growth, it now has the last missing card to surpass its objectives.
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The challenges of affiliation in 2017

Affiliation was born at the end of the 1990s thanks to the champions of the Web, of which Amazon was a pioneer. For 15 years, affiliates successfully recommended products in exchange for a commission paid by advertisers (publishers).
However, competition from advertising campaigns based on Big Data (Google, Criteo, etc.) almost killed off the sector if it failed to rethink itself at the right time. These CPC campaigns offer excellent conversion rates and almost unlimited volumes.

Successful affiliation platforms are those that can offer tailor-made solutions that come close to OPS.

Bertrand Fraboulet, patron d'Ecselis France.

Today, the situation is quite different: the affiliation market has come back into its own since 2016. The Observatoire de l'e-publicité reported 8% growth in the first half of 2016, a sign of a revival in the sector. According to the main players in the affiliation sector, growth in 2017 should be between 10 and 15%. This take-off is being driven by two players: the major brands, which are integrating affiliation campaigns internally, and the modern affiliation platforms, which are making this integration possible.

Affiliate marketing driven by influencer marketing

The big brands have understood that affiliate marketing is a complementary lever that can be more powerful than ROI campaigns (i.e. guaranteed returns on investment) such as retargeting or SEA.
Affiliation is also complementary to this lever, as it does not address the market directly but through intermediaries: influencers. Influencer marketing consists of asking well-known personalities to sell their products. Media globe trotters are just one example: they build up a community of fans around their adventures. These followers are quick to buy products that sponsor their idol.
Social networks have become the new medium that affiliation is exploiting brilliantly, thanks to the new stars of the Web like the famous youtubers. However, it is not the youtubers who trigger the fads of brands. In this respect, Instagram is the most popular medium for brands, which do not hesitate to approach celebrities with large followings.

[ EXCLUSIVE] A new #Affiliation platform for demanding #Webmarketing agencies Via @appvizer_FR - Click to tweet

AdVibe: the made-to-measure affiliation platform emerges in France

Developing your sales through affiliation is a very effective way of doing so, with no financial risk. As a web marketing agency or as a brand present on the Web, the challenge is twofold: to integrate an affiliation platform offering a wide range of possibilities and to distribute your affiliation programmes to as many affiliates as possible.
AdVibe, the new French affiliation platform, has been designed with this first point in mind. It is based on 10 years' expertise in affiliation and 2 years' continuous development.
Avibe is an affiliation platform aimed at agencies and advertisers who are demanding in terms of functionality, support and ability to manage high volumes. In addition to managing revenue on a CPM, CPC, CPA (fixed and percentage), CPL and double-click basis, AdVibe allows you to adjust commissions by setting tiers and remunerating affiliates by profile type (as with dating sites, for example).

The platform is a pleasure to use: it can be fully customised with your domain (mon-entreprise.com), your colours and your logo, and all the administration is adapted to all types of screen (computer, tablet, smartphone). To facilitate integration, AdVibe has opted for XML feeds instead of APIs for both advertisers and affiliates.
Finally, AdVibe offers more advanced services than its competitors in terms of price: advertisers are not limited in terms of the number of affiliation programmes, advertising visuals or personalisation. AdVibe offers a professional SSL certificate as an option in all packages.

The tool is ergonomic and adaptable to individual needs. The Advibe team is responsive and attentive to any changes that need to be made to the tool to make it as effective as possible.

Lindsay Léoté Présidente & CEO de Affil&Co (Patate&co) utilise les services d’Advibe depuis le début avec toujours autant de satisfaction sur les services

Conclusion

There is every reason to believe that growth in affiliation investment should accelerate again in 2017 after a very good year in 2016. Affiliate marketing complements SEA and retargeting advertising campaigns because, unlike Big Data, it exploits the leverage of influencer marketing. The challenge for advertisers is therefore to create a community of influencers to relay their campaigns and to integrate an innovative affiliation platform. With this in mind, AdVibe is a credible solution for demanding advertisers and web marketing agencies alike.