How to create a WordPress blog?

By Anaraya Albornoz

Published: 30 April 2025

You know that having a blog is a strategy for generating web content, but you don't know how or where to start . In recent years, easy-to-use online tools for blogging have appeared.

Thanks to these platforms, anyone can create a blog without any technical knowledge.

If you are wondering how to create a blog on WordPress, you are in the right place. We present a series of steps and elements that you should take into account to create a blog that completes your marketing strategy.

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How to create a WordPress blog in stages

We start from the fact that companies want to create websites with the fundamental functionalities: publication of articles, contact forms, etc. and that, at the same time, they want to obtain maximum visibility on the web and independence and flexibility when it comes to managing content.

CMS or content management systems such as Wordpress are online solutions that facilitate the creation of blogs and websites in general. In fact, these tools make it possible to create and manage everything from blogs to websites with advanced internal functionalities and avoid having to call in a webmaster for every minor modification.

Creating a blog is not complicated at all, but it must be oriented according to the needs of the business, the commercial objectives, the target audience, etc. Before embarking on the creation of a blog, we recommend that you follow the following steps:

1. Preliminary reflection: use and target audience

You must know both your target audience (habits, needs, age range, geographical and professional situation, interests and behaviours, etc.) and the functionalities you wish to offer (contact form, photo galleries, etc.).

2. Domain names

If you do not yet have a website and the blog is your first foray into the web. Once you have a clear idea of your target audience and your proposal, it's time to think about the technical part.

For starters, is your business name free? If it is indeed available, don't think twice and get it right away. The best thing to do is that the domain of your website corresponds to the name of your company. For example, for a real estate agency called: Tu casa en Madrid, the ideal domain would be http://www.tucasaenmadrid.com.

3. Hosting

Once you have chosen the domain, you must think about hosting or web storage (the place where your web data is hosted). Hosting providers are companies that offer the storage service, some examples are: OVH, SiteGround, WebEmpresa. The options are numerous, you must compare and choose the one that best suits the needs of your website.

4. Architecture

A website is like a house: it must be well structured so that the user or potential customer feels comfortable and can navigate easily. In addition, search engines such as Google or Bing also take into account the architecture of a website when positioning it, or not, among the first results.

Each category, page, menu and functionality of your website, as well as the user experience of navigation, must respond to a specific need and a deep reflection. Do not leave anything to chance!

5. WordPress theme and installation

Learning how to install a WordPress theme is not difficult. What is difficult is choosing the right theme according to the needs of the project.

WordPress is one of the most common places to find free and reliable themes and extensions to extend the design and functionality of a WordPress site.

In addition, there are also thousands of free and premium themes available to WordPress users that can be found on Themeforest and OceanWP marketplaces.

Choosing between a free or premium WordPress theme?

Choosing a paid or free theme is always the dilemma. Better to save money and invest time and opt for a free theme or invest some money in a paid theme and reap the benefits.

It really depends on your budget and your technical knowledge, there are a few things to consider before making a final choice.

6. Customise your blog

Personalising your website helps to meet users' expectations. Today's internet users are impatient: most of them only spend 3 seconds! to judge your website.

The offer on the web is unlimited and time is short.

You have to design your website in such a way that, in just 3 seconds, users will be able to identify your brand, your products and services:

identify your brand,
make sure they can find what they are looking for,
understand how the website works.

It sounds complicated, but not impossible. A customised site (your logo, your company colours, etc.), a clear and precise message , a "minimalist" and intuitive website and a minimum loading time should be enough to get your prospect's attention and invite them to find out more.

7. Content creation

Content creation is fundamental to start attracting visitors and ranking in search engines. In this sense, the ideal is to create different types of content:

Varying the content of your blog allows you to avoid tiring your readers and to offer additional resources, especially in an era where images and video are of great importance:

computer graphics,
podcasts,
downloadable documents,
online quizzes,
videos,
testimonies and interviews, etc.

8. Think SEO

We have put SEO (Search Engine Optimisation) or organic positioning last, but it is not the last step. In fact, the construction of your website must start with SEO-friendly thinking from the beginning and at every stage:

#1 Target: semantics, keywords, etc.
#2 Domain and Hosting: keywords, localisation, hosting, etc.
#3 Architecture: simplified access to the important pages for Google Robots, etc.
#4 Performance: images, functionalities, plugins, extensions, etc.
#5 Image: the time spent on your website is also analysed by Google, if the bounce rate (users who leave your website immediately or without going deeper into the navigation) is important, the search engine could consider that the information you offer is not interesting for the user and, consequently, penalize the website with the loss of positions.

9. Performance

Similarly, each element within your website must meet certain criteria in order to optimise performance. For example:

Image optimisation: you should not present just any image, you must choose a specific format, a maximum size and a keyword to name it. This way, the image will not affect the page loading speed and Google (or any other search engine) will understand that the image is important for your website.
Loading speed: this is one of the things that Google will take into account and it depends, above all, on the response time of your server, but also on the size of the images and the correct configuration of the site. For example: plugins that make it difficult to access from mobiles or certain browsers.

The aim is to configure the necessary parameters to speed up the loading time of the website.

How to get the most out of it? Position yourself in Google

SEO or organic positioning consists of optimising your website for search engines, it is the best way to be on the first page of Google without paying for each visit. A well positioned e-commerce or website is placed among the first positions of the search results in a "natural" way (i.e. without the word "ad" before the URL of your site) as soon as we enter the keyword in the browser bar.

It's no use having the most complete, intuitive and functional website on the planet if no one can see it. Organic positioning allows you 24/7 visibility on search engines without additional costs (unlike Cost per Click).

Despite being free, this "natural" and constant visibility requires certain actions:

Quality of content.

Original, structured, attractive content (images, videos, bulleted lists, etc.), a relevant title, a URL with keywords, a description readable by search engines, etc.

Updating the blog

For a website to be attractive to the target audience, Google considers that it should be updated from time to time according to the evolution of your offers and your business or with new content.

Social networks are free (but can also be paid) means of communication and dissemination. The connection between social networks and websites is essential to promote the visibility of the website, disseminate content, access free advertising and create marketing and communication campaigns.

Advantages of using WordPress to create a blog

WordPress simplifies the optimisation of content management, improves customer relations and increases turnover.

Nowadays, a blog is essential in an online marketing strategy. Thanks to analytics and the exploitation of all this data, you can better understand your customers' needs, communicate your company's values and be available 24/7.