Facebook e-commerce an invincible method to make your brand known
Your company has assigned you the task of doing e-commerce on Facebook, but you want to know more? In this article, if you read all the way through, you will understand what it means to do e-commerce on Facebook, how Facebook Shop works, and the strategies you could use to increase your customer base, your turnover, and better manage your business.
Some facts about Facebook e-commerce
Facebook is the most used social platform and accounts for 59% of Internet users. Furthermore, Facebook e-commerce generated 27.2 billion dollars or an average of 10.14 dollars per user. There are more than 80 million companies present on Facebook. On average, Facebook users spend about 58.5 minutes a day on Facebook and this is very beneficial for those who want to do Facebook e-commerce (source: site odero)
How Facebook Shop Works
Thanks to Shops, you can easily create a digital shop. The shop can be a suitable way for your customers to find what they need.Creating a Facebook Shop is very simple.The shop windows of your Facebook or Instagram profile will be converted into shops.The Facebook team will notify you when your account has been activated by sending an email and an SMS to let you know that you can start using your account.Companies or users who also have an Instagram page can create a shared shop on both Instagram and Facebook.In addition, new sellers can create a shop in Sales Manager.
New sellers have the option of creating their own shop in the Sales Manager.In Facebook shop you can also customise your shop, there are a variety of themes that allow you to organise your products into multiple collections.
The shop is available on Facebook and Instagram and on all Apple or Android devices.
If you decide to add a new offer, users can find it in the news section, in the Facebook Shop tab or receive a notification.
Shops guarantees the same presence on all social media, whether Facebook, Instagram or Marketplace, if you have a shop with a purchasing procedure.
How to create Facebook Shops
To create your shop, you will need to use the sales manager, i.e. the platform that allows you to manage your sales and inventory on Facebook and Instagram.
You will also be able to choose how to make sales among the 3 available possibilities: on your company website or using messages.
What is the sales manager and what is its usefulness for Facebook e-commerce?
The sales manager allows you to create and manage yoursales catalogueon Facebook and Instagram.
You can use the sales manager to advertise all your articles on Facebook and Instagram. You can also choose to set up your shop on Facebook and Instagram to benefit from additional elements for managing your shop.
You will only be able to choose one catalogue to associate with your shop, which you can change if necessary.
What needs to be done before creating a shop?
First of all, you will need to create a company Facebook page or a catalogue. If you already have a company Facebook page or a catalogue and manage them using a Business Manager account, you will need to become an account administrator, to ensure that you have the permissions to manage the page and catalogue.
To increase the visibility of your shop, you will also need to have an Instagram Business account, and your Business manager will need to be linked to your Instagram Business account .
What to do when creating your Facebook Shop
If you have already started selling on a Facebook partner platform , you will be able to create your shop by importing all the products on your site. You will then have to click on synchronise a partner platform and open the link to the platform to finish the configuration.
Finally, you will have to check the shop details, read and accept the contract with the seller, and complete the configuration.
Once you have created your shop, you can: manage your catalogue, add products, create a collection, a group of products that you want to be visible in your shop, and customise your shop to your taste.
Facebook Ads and its usefulness for Facebook e-commerce
Facebook Ads is absolutely useful for Facebook e-commerce as it helps you to target different customers through targeted advertising.
You must be wondering what Facebook Ads is? Facebook Ads is paid advertising on Facebook and Instagram.Advertising on Facebook for an e-commerce is not a very easy thing to do. First of all, you will have to have a clear strategy for bringing customers to your online shop on Facebook.
Using Facebook Analytics you will have to do an analysis to understand precisely what your target group is and the problems with our advertising and correct them.
You will then be able to define a budget and do retargeting advertising, which, based on the content viewed by the user, offers him or her targeted advertising .
Facebook Ads strategies for Facebook e-commerce
In order to be able to do e-commerce, you must first set yourself objectives in order to choose the best strategy for achieving high sales. However, especially when you are at the beginning of your experience, it is not easy to determine the strategy.
Dynamic products
This strategy allows you to show customers products they have previously viewed. This way you can remind them of a particular product and prompt them to buy it, but be careful not to overdo it.
The advantage of this is that since the templates are already available, you only have to create your advertisements manually, inserting only the images, price and product name.
Facebook Pixel
Thanks to the Facebook Pixel, you can carefully study the behaviour of your customers.
In this way you can create Facebook Ads campaigns. You will have the choice to create different campaigns depending on your needs: for those who have left products in the shopping cart without finalising their purchase, or for those who have already purchased similar products in your shop.
Remarketing
With this strategy you can contact all customers who have previously browsed a product or filled their shopping cart without making a payment. In order to remind them to make a purchase.
Storytelling
This strategy is very effective especially in social networks and consists of telling a story to sell a product. This can help establish a good relationship with customers or turn Facebook users into customers.
Cross selling
With this strategy, you can offer products that are complementary to those you have viewed or purchased by using retargeting to make customers see advertisements that might interest them.
Lookalike audiences
Facebook Ads helps you find new customers by proposing your products to Facebook users who make similar purchases to those in your shop. Lookalike audi ences are easily created from customers' email addresses or telephone numbers.
Facebook is one of the most widely used platforms for doing e-commerce, but you need to find the right strategy to reap the rewards. As you will have seen, creating your profile is very simple and intuitive, but the most important thing is to use a strategy that is consistent with your product. Facebook Ads could also be a way to increase your visibility and target users who might be interested in your product.
Article translated from Italian