Discover how to set up a social media marketing plan in 8 steps

A good social media marketing strategy will help you reach your potential customers more directly. This type of online marketing is based on offering content designed for social platforms in order to improve your engagement and drive more users to your website or online shop.

In this article, you will discover how to carry out a social media marketing plan in eight easy steps and the main advantage of doing it. Read on and find out!

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Social media marketing strategy, what is it?

A social media marketing strategy is, as its name suggests, the plan established to offer quality content in the different social tools such as facebook or twitter.

This will allow you to have a better relationship with users, build your brand, increase web traffic and have a better positioning in search engines.

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How to run a social media marketing campaign?

1. Establish the objectives of your campaign

This action is essential for any social media plan, especially when it comes to digital marketing. You have to visualise where you want to go, what figures you want to increase, how you can do it, etc.

2. Perform a segmentation of your users: buyer persona and target customer.

To be clear about which strategy is the most appropriate to follow, you have to know what the common characteristics of your customers are. To do this, we recommend that you define

• Buyer person: This is a fictitious profile built through interviews with potential buyers.
• Target customer: This is a profile created from the segment of customers most interested in buying your product or service.

With these two pieces of information, you can find out what your customer is looking for and how you can approach them more directly through a social media strategy.

3. Define your competitor analysis

Before you start working on social media content or information, you need to analyse your direct competition. This will help you to keep in mind what the companies around you are doing.

Once you have carried out these analyses of your consumers and competitors, you have the necessary data to start planning your actions. Remember that they must always be aligned with the objectives you set at the beginning.

4. Establish the content for the different formats

From here, you need to decide which social platforms you want to use in your social media strategy. Depending on your marketing actions, it will be more appropriate to use one platform or another.

Once you have decided on your tool and type of content, a good practice is to have your content scheduled. This way, even if changes are made, you will always be clear about what needs to be published.

5. Carry out tests to optimise the content

Once the content has been written and published, it is a good idea to carry out different tests to measure the results of the content. Find out if the audience responds well to the actions. If so, you can start your campaign and, if not, rethink your strategy.

6. Analyse your campaign statistics

Social media platforms include tools to see how your campaign is performing, such as Facebook Analytics. You should also compare the performance of your marketing strategy with the achievement of your goals.

Even if a social media marketing strategy gets a lot of engagement, if it doesn't achieve sales results, it doesn't make much sense.

7. Multi-platform promotion

All the actions included in your social media marketing strategy should not be designed for a single tool. The approach you take to your campaign should include at least two platforms. This will ensure that you don't get stuck in one consumer segment.

8. Conduct an audit of your social networks

When you have already launched your entire campaign, it is very likely that the results do not correspond to what you expected. One platform may be performing better than another, while the one you were expecting better figures on may not be giving them.

In that case, you should audit your social networks to see if they are attracting the audience you are looking for and if you have a strong community to support your strategy. If not, you should consider rethinking how they work.

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Benefits of an optimal social media marketing strategy

Establishing your social media marketing strategy brings with it a number of advantages:

• It organically attracts many users to our websites. By receiving information directly from the social network, it is much easier for them to click than, for example, if they find it in a search engine.
• This arrival to the website via social networks also leads to a better SEO positioning of the website.
• The social media marketing strategy will help you to get a better idea of your brand. Logos, corporate colours... all the graphic help to achieve coherence between our platforms and website.
• If your social networks manage to attract more people, this will translate into more potential customers. Thus, we will have a high ROI of our strategy.
• Social media also serves as a direct contact with our target audience, allowing a much more fluid communication.

Now you know how to start your social media marketing strategy and what benefits it can bring you. So, don't hesitate and start putting it into practice with these tools that we offer you!