Google Analytics empowers businesses by offering deep insights into web performance. Catering to marketers and digital analysts, it stands out with real-time data tracking, in-depth audience segmentation, and seamless integration with other Google services.

What are the main features of Google Analytics?

Real-Time Data Monitoring

Uncover immediate insights with Google Analytics' real-time monitoring feature. This tool allows businesses to track ongoing user interactions on their website, offering instant access to:

• Current visitor count
• Active pages on site
• Live engagement metrics

In-Depth Audience Segmentation

Effortlessly tailor your marketing strategies with audience segmentation. Google Analytics enables precise categorisation of users based on behavior and demographics, featuring options like:

• Geographical data analysis
• Behavioural insights
• Custom audience segments

Seamless Integration with Google Services

Enhance your analytical capabilities by leveraging Google service integrations. Google Analytics seamlessly connects with other Google platforms, offering streamlined access to:

• Google Ads data correlation
• Search Console insights
• Data Studio visualisations