Plezi : Complete B2B marketing automation solution
Plezi: in summary
Plezi is a B2B marketing automation platform that helps marketers easily structure their strategy and sustainably generate qualified leads for sales reps. Specifically designed for SMEs, it is suitable for a wide range of industries: IT, industry, consulting and training, healthcare, business services, HR, etc. Plezi is also a partner to dozens of agencies.
Simple to set up and use, and designed to save teams time, Plezi centralizes numerous features designed to manage your digital marketing strategy and guide your prospects through the buying funnel:
Marketing automation: email editor, simplified newsletter, workflows, intelligent campaigns, content hosting, SEO content ideas, landing page and form creation, lead scoring, prospect tracking, segmentation, etc. ;
Analysis and reporting: advanced dashboards to track all your KPIs;
CRM synchronization: Salesforce, Sellsy, Hubspot CRM, Microsoft Dynamics 365, Zoho, Pipedrive, etc. ;
Integration with other marketing tools: Zapier, Gotowebinar, EventBrite, Slack, Google Sheet, Linkedin, Calendly, Intercom, Unbounce, Excel, Livestorm, etc.
Its benefits
Turnkey marketing automation solution
100% suitable for B2B specificities
Quick and easy to set up
GDPR
Its disadvantages
Not suitable for B2C companies
Appvizer's opinion
The first thing we liked about Plezi was its all-in-one nature: one software is enough to manage all our B2B marketing, so there is no need for multiple tools. Setting up and tracking campaigns, managing and centralizing content, creating forms and landing pages, emailing, dashboards… everything is controlled from a single interface. And it is easy to learn. As a result, we save an enormous amount of time on our marketing operations!
Yes we save time, but we also increase our efficiency, since Plezi has developed some particularly powerful functionalities. These include the intelligent Campaign, which simplifies the management of automation scenarios and lead nurturing. Thanks to the data collected by Plezi on each prospect (website path, interests and maturity), the algorithm automatically sends the right content, to the right person, at the right time.
Last but not least, we appreciate the fact that the publisher attaches particular importance to its customers, and provides high-quality support: onboarding to help us understand our business and objectives, training workshops, quarterly meetings with our account manager, numerous online resources, chat rooms for exchanges with the support team and regular webinars.
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Plezi - Screenshot 23 Plezi: its rates
Plezi comes in 3 packages:
- Plus, to transform your site into an acquisition channel and generate qualified leads :
- Centralization and history of marketing contacts
- Forms
- Landing pages
- Automated scoring
- Marketing e-mails
- Marketing dashboards
- Star, to engage your prospects in a personalized way and detect tour qualified leads: all the features of the Plus offer and :
- Customizable scoring
- Workflows
- Smart campaign
- Multilingual
- Bidirectional synchronization with the CRM of your choice
- Advanced dashboards
- Unlimited, for unlimited access to the solution: all Star features with unlimited contacts and native synchronization with your CRM included.
There is also a free offer, available with no commitment, no time limit and no credit card, but with fewer features.
Plus
€169.00
/month /unlimited users
Star
€599.00
/month /unlimited users
Unlimited
€1,099.00
/month /unlimited users
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Plezi: the complete test
Plezi is truly positioned as a powerful yet practical solution for businesses looking to optimize their digital marketing strategy. This is shown by the three key features examined in this comprehensive test: Intelligent Campaign, unified content management and the advanced marketing dashboard.
Intelligent Campaign
The Intelligent Campaign is Plezi’s star feature, setting it apart from the competition in its vision and management of lead nurturing. In fact, it transforms customer engagement into a quasi-independent, highly personalized operation.
How? Via an advanced algorithm that automatically designs tailor-made workflows for each content, based on their interactions and preferences. Campaigns then adjust dynamically, reflecting changes in prospects’ interests and behaviors. In short, Plezi takes care of sending the right message, to the right person, at the right time.
This adaptability leads to significant time savings, freeing our marketers from the laborious task of creating and updating scenarios.
Unified content management
Thanks to Plezi, we can centralize and optimize our entire B2B content strategy within a single platform. This unified management makes it all the more practical to track the effectiveness of our content in terms of traffic, lead generation and conversion rates, using tools natively integrated into the software.
The SEO performance analysis available in Plezi is another major asset. This feature has enabled us to quickly identify opportunities for improvement in order to increase our online visibility.
Finally, a special mention for the PleziA option, an artificial intelligence capable of assisting us in the creation of qualitative content relevant to our target audience.
Advanced marketing dashboard
Let’s conclude our evaluation of Plezi with its advanced marketing dashboard, which provides an accurate and detailed overview of our overall performance. During our test, this dashboard revealed its ability to provide essential insights into every stage of the marketing funnel, for all channels exploited and types of content.
What particularly sets Plezi apart in terms of analytics is its omniscient approach to marketing: the platform enables us to measure the direct impact of marketing actions on our company’s growth.
All in a perfectly intuitive way, since the data is presented visually, making it easy to identify trends, successes and areas for improvement.
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