Muck Rack is a powerful tool for PR professionals, journalists, and media specialists looking to streamline their media outreach efforts. By offering a comprehensive media database, dynamic journalist profiles, and real-time performance tracking, Muck Rack stands out as a leading solution for effective public relations.

What are the main features of Muck Rack?

Comprehensive Media Database

Muck Rack provides a robust and up-to-date media database that empowers users to connect with the right journalists and media outlets.

• Extensive Listings: Access a global selection of journalists and outlets, complete with detailed contact information and preferences.
• Advanced Search: Use filters like geography, topic, and outlet type to narrow down potential media contacts.
• Real-Time Updates: Ensure relevance with continuously updated profiles and contact information.

Dynamic Journalist Profiles

Keep track of journalists' work and engagement with Muck Rack's dynamic profiles.

• Portfolio Tracking: View recent articles, social media activity, and engagement metrics in one place.
• Follow Journalists: Receive notifications about their latest stories and tweets, ensuring timely and informed outreach.
• Customised Alerts: Set up alerts to notify you about specific topics journalists are covering.

Real-Time Media Monitoring

Understand your media coverage and public perception with Muck Rack's real-time media monitoring features.

• Comprehensive Analytics: Access detailed analytics on media hits and social media mentions.
• Share of Voice Insights: Determine your brand's share of voice in the media landscape compared to competitors.
• Sentiment Analysis: Gauge the tone of media coverage with integrated sentiment analysis tools.