Sarbacane Desktop, for optimised and simplified emailing management
Email marketing is a powerful tool that enables companies to reach their customers and prospects easily. Whether in the form of newsletters or promotional operations, these campaigns involve managing a number of parameters: template creation, database management, message impact, and so on. To optimise these operations, it is essential to choose an emailing solution that integrates all these elements. Read all our reviews of email marketing software.
Email marketing: an abundance of offerings
There is no shortage of email marketing solutions on the market. A wide range of players, more or less specialised in professional mailing, offer them: whether they are hosting companies, such as OVH, (semi) free platforms for sending bulk emails, such as Mailchimp, or dedicated email marketing software, such as Mailjet, the choice is wide. All these solutions are quick to get to grips with: sending newsletters and bulk emails is very straightforward, often taking just 3 or 4 steps.
However, if you want to personalise your newsletters in detail or monitor your emailings more closely, you will quickly come up against the limitations of these platforms. Either you'll have to upgrade to paid versions or expensive premium subscriptions, or you'll need to demonstrate a high level of technical expertise.
Emailing solutions such as Sarbacane Desktop have understood this. That's why you have access to highly advanced template customisation without needing to know HTML. The intuitive use of modules, which can be moved around using the "drag & drop" system, means you can prepare fully personalised newsletters. So there's no need to call in your in-house developer to create your own templates!
What's more, the email campaigns created using the application's email builder are "responsive". In other words, they are effective on all media (computer, tablet and smartphone). Everything is designed to ensure that your communications reflect the image of your company.
A qualified database = effective mailings
Marketing teams often come up against other constraints when preparing a newsletter. E-mail database management is undoubtedly the most important. A key element in a successful pro mailing, it can be a real headache: some current platforms will often "restrict" you to 1000 addresses for their free version. Not all file formats are supported during import. As for the database, you'll have to qualify it yourself, so if there are any anomalies in the addresses in your files, your emails won't be delivered. A dot before the "fr", a missing letter in a domain name and the email will not be delivered. At best, the platform you use will notify you of an anomaly in an address, but it will be up to you or your teams to correct it.
To save you time, Sarbacane Desktop has integrated a database qualification tool into its solution to rectify certain errors: an "o" forgotten in a "hotmail.com" address or an "e" in a "free.fr" address, for example, will be automatically corrected by the solution. The number of unsuccessful e-mails or e-mails that need checking will then be considerably reduced.
Customise your e-mailing platform
Managing an email campaign takes up a lot of human and material resources. Depending on your email campaigns, you may need to use specific applications or software. This means managing several media on different interfaces. To optimise time and resources, the Sarbacane Desktop solution allows you to integrate as many media as possible into its platform. Thanks to the "extension store" system, you can customise your interface and integrate Prestashop or Splittest, for example. So everything becomes accessible from a single tool: Sarbacane Desktop.
Acquiring databases
Acquiring databases to enhance existing ones or update them is an integral part of monitoring your e-mailing campaigns. One of the most interesting innovations of Sarbacane Desktop is the acquisition of B2B databases without leaving the platform. Users have access to the Kompass professional database. This means you can acquire business contacts according to the criteria you define. These databases are automatically integrated into Sarbacane desktop for instant use.
With the development of Big Data, emailing campaigns are growing all the time. Previously reserved for large companies, they now concern the whole economy, including VSEs and SMEs. An essential component of business development, email marketing takes on a new dimension with the Sarbacane Desktop solution.
Article translated from French