Management software: it can also be user-friendly!
Applications aimed at individuals are all redoubling their creativity, design and aesthetic appeal. And when it comes to Business to Business (BtoB), why miss out? Read all our reviews of business management software.
User-friendly software for business
The enterprise software of yesteryear
When you think of "business software", the first thing you think of is unattractive, laborious and complex management software. Blame SAP? No doubt... The interfaces are less than appealing, the navigation just as unintuitive... There's a huge gap with the applications we're used to. But is this really inevitable? Aren't some players trying to disprove it?
Today's software
This image of "gas factory" management software packages specific to businesses is gradually being dispelled. Software publishers are working hard to respond to the new expectations and habits of their users. What people want now is :
- beauty: the design of an application has become one of the main criteria for choice. The off-putting aspect is abandoned in favour of the more attractive competing application. Younger generations have become accustomed to a certain standard of aesthetics in digital tools, and this is reflected in the way they consume them.
- simple: no more grand speeches. We want to be able to use the tool ourselves. Without any prior training or lengthy instructions.
- immediate: no more waiting to use the solution. We've become accustomed to getting everything right away. The slightest delay irritates and discredits its author. An impatience, a form of immaturity perhaps, that previous generations were probably less used to, being used to more constraints.
The challenges of enterprise software
Combining modernity and performance
Tools are improving. Their users are increasingly demanding. But can companies meet these new expectations without compromising the relevance of the tool? Donzat's answer is "yes". Through its solutions for businesses, the publisher shows that it is possible to maintain a professional and functional level of performance, while modernising the tool.
The choice of tool
When it comes to software, companies have incompressible needs associated with their activity. Some will want a complete standard ERP (Enterprise Resource Planning). Others will want an entirely customised tool. Others will prefer to start with a business tool: sales monitoring, for example, with sales management software, and then move on from there. The question of the tool needs to be asked in the right terms. Because the answer will help to build the backbone of the organisation.
User-friendly business software
Adopting a new tool
The main challenge for the VSE, SME or self-employed entrepreneur is to find the right tool for the job, without spending a fortune, a lot of energy or an inordinate amount of time. This is where the quality of the tool comes into play. Opting for a laborious solution, requiring employees to be trained beforehand, postpones the use of the tool. And this transition period slows down the company's productivity, leading to delays or deadweight losses in its operations.
Ergonomics rhymes with autonomy
The user-friendly nature of an application is not simply a question of cosiness, but a real operational advantage. Insofar as a company implements a central tool within its organisation, it must be multi-faceted. Because it will be used by everyone. And each person will use it with an approach and objectives specific to their function within the company: The accountant will make accounting entries in his invoicing software and control cash flow and all general accounting in his accounting software; the salesperson will monitor customers and prospects in an crm software package and produce estimates and invoices with an estimate software package; the marketing department will analyse the impact of its actions with an crm tool and measure changes in sales with dashboards... When the tool implemented is somewhat complex, management or the human resources department is obliged to organise training specific to each department. This is possible, but time-consuming and potentially costly. But with a tool that is sufficiently ergonomic to be intuitive, everyone can make it their own. It's quick and easy to adopt, so you're up and running straight away.
Operational benefits
By going to a publisher like Donzat, the company is helping itself to success. The different ranges of Donzat products can be adapted to the company's needs and functionalities. With the enLigne range, designed for very small businesses, companies can equip themselves with start & go software and manage their business in no time at all. The higher ranges allow processes to be harmonised while respecting the company's specific characteristics. What's more, all the applications are compatible and communicate with each other, so that the company's various functions can be unified in a single tool: commercial documents, estimates, invoices, tax returns, accounting management, stock management, purchasing management, sales management, customer relations management, etc., thereby reducing the contact surface while multiplying the scope of an action. When users enter a new contact in the database, for example, they do so once and for all. All employees will not have to re-enter anything that has already been entered. Duplicates are avoided when managing contacts in the customer file, and time is optimised.
At work or at home, we no longer want to be burdened with complex management tools. Especially if it's only to use 10% of their potential. We want applications that are tailored to the way we use them. This is something Donzat's publisher has clearly understood. So much so, in fact, that the ease with which its products can be used has become one of its major assets when it comes to managing your business.
Article translated from French