Sparklane : Predictive Lead Scoring B2B Solution

Predict by Sparklane, a Sales Intelligence solution based off of Artificial Intelligence technology that will optimize the work of B2B companies. Through its Predictive Lead Scoring engine, it facilitates and accelerates the search and the development of new leads, while leveraging the actionable sales process.

Predict: Accelerate your Sales with Relevant Leads Generated Automatically with Predictive Analytics

From the marketing analytics of your customer data, evaluating the criteria and business intelligence influencing your business history, Predict automatically determines the profile of your Ideal Customer. Predictive Lead Scoring will then search Predict from a database of millions of companies, similar to your Customer Type Profile, and rank them in order of relevance using a dynamic scoring feature. This gives salespeople the opportunity to leverage the benefits of relationship management throughout the customer journey.

Leader Ranking and Scoring

You get an immediate ranking of your best prospects through the usage of the notification feature. It is simple for you to export the prospects that interest you, either directly in your CRM or through a file export.

The Main Benefits of Predict:

• Automate the search for prospects via a precise setting according to your criteria
• Significant time savings in the search for prospects by focusing on the best targets scored according to their potential
• A contextualization of the commercial approach through the relevant information of each company: you have the right data driven arguments at the right time to bring to your prospect
• Optimization in the conversion rate of up to 40%
• A reduction in the length of the sales cycle
• A better reactivity towards your market

Predict is the ideal solution for your marketing campaign, both for the salesperson looking for new prospects and for the account manager who wants to capitalize on lead nurturing and follow his clients closely to take advantage of best practices such as upsell and cross-sell opportunities.

Finally, Predict connects with CRMs such as Salesforce or Microsoft Dynamics, as well as Marketing Automation tools like Marketo or Eloqua to better engage and stay connected with customers. 

Since 2009, Sparklane has been supporting the growth of more than 200 key accounts in Europe. So why not be a part of this today?