[VIDEO] E-commerce: data analytics best practices from Claire Jenvrin

Who is Claire Jenvrin, CEO of Germinal?

At just 28 years of age, Claire Jenvrin already has an impressive entrepreneurial track record, having launched 2 e-commerce businesses. 😎 The 1st, she set up when she finished her studies. The 2nd was set up during her first year at Germinal as e-commerce manager.

Today, after just a year and a half in this role, Claire is taking over from Grégoire Gambatto and the reins of this company, which is followed by a large online community!

Recently acquired by Spaag, the new duo aims to address all the growth issues facing a #GrowthHacking company. 💪

🎙 Interview with this e-commerce whiz

On the programme, Claire talks to us about e-commerce (of course) and the contribution of Data Analytics to optimising your sales.

00:00 👉 Intro

01:40 👉 What KPIs need to be monitored to be able to act on retention and improve your offer and/or purchase path.

04:27 👉 Many e-tailers only use Google Analytics. What are your thoughts on this? Is it enough to collect quality data?

06:02 👉 Sometimes we're certain of our ideal buying path. But what actually happens?

07:07 👉 Any last words of advice?