\nAppvizer's AI guides you in the use or selection of enterprise SaaS software.","FR":"France (Français)","COM":"United States (English)","UK":"United Kingdom (English)","ES":"España (Español)","DE":"Deutschland (Deutsch)","IT":"Italia (Italiano)","BR":"Brasil (Português)","NAVIGATION.ACTIVITY_AREA":"Business sector","NAVIGATION.ALL_ARTICLES_AND_SOFTWARES":"All software and articles","NAVIGATION.NO_ARTICLE_TO_DISPLAY":"No article available","NAVIGATION.SEE_ALL_ARTICLES":"See all articles","NAVIGATION.NO_SOFTWARE_TO_DISPLAY":"No software available","NAVIGATION.SEE_ALL_SOFTWARES":"See all software","NAVIGATION.BACK":"Back","BREADCRUMB.BASE_URL":"Home","CATEGORY.SIBLING_CATEGORIES":"{name}: other categories to discover","CATEGORY.SOFTWARE_GUIDE":"{name}: our software guides","CATEGORY.SOFTWARE_PRESENTATION.TITLE":"{name}: trending solutions","CATEGORY.LATEST_ARTICLES":"Latest articles","CATEGORY.SELECTION_CATEGORIES.TITLE":"{name}: popular categories","CATEGORY.SELECTION_CATEGORIES.TITLE_MOBILE":"Choose a category","CATEGORY.SELECTION_CATEGORIES.TITLE_DESKTOP":"Other categories","CATEGORY.TOPIC.HOW_TO":"{name}: how to manage from A to Z?","CATEGORY.TOPIC.DEFINITION":"{name}: understanding the basics","CATEGORY.TOPIC.SOFTWARE":"{name}: finding the suitable software","CATEGORY.SELECT_CHILD.TITLE":"{name}: popular categories","CATEGORY.SELECT_CHILD.TITLE_MOBILE":"Choose a category","CATEGORY.SELECT_CHILD.TITLE_DESKTOP":"Other categories","CATEGORY.POPULAR_SOFTWARE_CATEGORY.TITLE":"{name}: popular software directories","CATEGORY.POPULAR_SOFTWARE_CATEGORY.DROPDOWN_LABEL":"Other categories","CATEGORY.LOAD_MORE":"Load more articles","CATEGORY.LOADING":"Loading...","CATEGORY.META.TITLE":"{name} News, Articles, Software Programs, and Business Resources","CATEGORY.META.DESCRIPTION":"All the latest news, software reviews and business guides on {name} right here on Appvizer","CATEGORY.SEE_ALL_SOFTWARE":"See all software","CATEGORY.ASSOCIATE_SOFTWARE_CATEGORY.TITLE":"{name} : related categories","CATEGORY.ASSOCIATE_SOFTWARE_CATEGORY.SEE_MORE":"Show more","CATEGORY.ASSOCIATE_SOFTWARE_CATEGORY.SEE_LESS":"Show less","META.TITLE":"Appvizer | Media and Software Comparison Tool for Professionals","META.DESCRIPTION":"Reinvent your business: Thrive and find the best software program for your business with Appvizer","TRANSPARENCY.LABEL":"Learn more","TRANSPARENCY.TEXT":"Transparency is an essential value for Appvizer. As a media, we strive to provide readers with useful quality content while allowing Appvizer to earn revenue from this content. Thus, we invite you to discover our compensation system.","DIRECTORY.TITLE":"{categoryName} Software","DIRECTORY.SOFTWARE_TITLE":"Compare software systems of {categoryName}","DIRECTORY.CATEGORY_REDIRECTION_LABEL":"Need any advice? Discover all our articles of","DIRECTORY.ALL_SOFTWARE":"All the software systems","DIRECTORY.GUIDE":"Shopping guide","DIRECTORY.CATEGORY":"category","DIRECTORY.SUBCATEGORY":"Subcategory","DIRECTORY.BYKEYWORDS":"By keywords","DIRECTORY.DATALOCALISATION":"Data location","DIRECTORY.LANGUAGES":"Languages","DIRECTORY.FILTER":"Filter","DIRECTORY.FEATURES":"Features","DIRECTORY.SUMMARY":"Table of contents","DIRECTORY.PURCHASE_GUIDE":"{categoryName}: purchase guide","DIRECTORY.SUB_CATEGORIES_TITLE":"Refine your software research of {categoryNameLowercase}","DIRECTORY.SIBLINGS_TITLE":"{categoryName}: other categories to discover","DIRECTORY.SEE_ALL_CATEGORIES":"See all categories","DIRECTORY.FILTER_PANEL.BUSINESS_FUNCTIONS_LABEL":"Professional group","DIRECTORY.FILTER_PANEL.SOFTWARE_CATEGORIES_LABEL":"Category","DIRECTORY.FILTER_PANEL.FILTER":"Filter","DIRECTORY.META.TITLE":"{nbSoftware} Best {categoryName} Software for {currentYear} | Appvizer","DIRECTORY.META.DESCRIPTION":"Discover the {nbSoftware} Best {categoryName} Software in {currentYear}. Compare features, integrations, user experience, customer support, and prices on Appvizer.","DIRECTORY.SOFTWARE_LIST_TITLE":"Our selection of {nbSoftware} {categoryNameLowercase} software","DIRECTORY.TABS.SOFTWARE_LIST":"All software","DIRECTORY.TABS.GUIDE":"Buyer's guide","DIRECTORY.TABS.FAQ":"Q&A","DIRECTORY.TABS.ASSOCIATE_SOFTWARE_CATEGORY":"Related categories","DIRECTORY.GUIDE_TITLE":"{categoryName} software: purchase guide","DIRECTORY.FAQ_TITLE":"{categoryName} softwares: Q&A","TIMEZONE.DEFAULT":"CET","SEE_MORE_DETAILS":"See more details","SEE_LESS_DETAILS":"See less details","SOFWARE.COMPANY.SIZE.UNIQUE":"For one-employee companies","SOFWARE.COMPANY.SIZE.ALL":"For all companies","SOFWARE.COMPANY.SIZE.MORE_EMPLOYEE":"For companies with more than {minUsers} employees","SOFWARE.COMPANY.SIZE.BETWEEN_EMPLOYEE":"For companies with {minUsers} to {maxUsers} employees","SOFTWARE_LIST_BLOCK.DISPLAY_FULLSCREEN":"Display in full screen","SOFTWARE_LIST_BLOCK.INDEX_SEPARATOR":"of","AN_ERROR_OCCURRED":"An error occurred. Please try again later.","CATEGORIES.TITLE":"{nbCategories} Software Categories","CATEGORIES.REGISTER_LABEL":"Your software is not yet listed on Appvizer? Get a free listing now!","CATEGORIES.BREADCRUMB_LABEL":"All categories","ASK.PLACEHOLDER":"Got a question? Appvizer's AI will guide you to the right software.","ASK.CITATIONS":"Sources","ASK.RELATED_QUESTIONS":"Related questions","ASK.META_TITLE":"Ask Appvizer - The AI assistant that guides you to the right software","ASK.ERROR":"An error occurred","ASK.RELATED_SOFTWARE":"Recommended software for you","ASK.DESKTOP_PLACEHOLDER":"Got a question? Appvizer's AI will guide you to the right software.","ASK.MOBILE_PLACEHOLDER":"Got a question? Our AI will answer it.","ASK.PREVENT_AI_ERROR":"AI can sometimes be wrong. Don't forget to check the answers by cross-referencing your sources.","ASK.MIC_TOOLTIP":"Speak","ASK.STOP_TOOLTIP":"Stop dictation","ASK.SUBMIT_TOOLTIP":"Submit","COMPARE_SUBMIT_LABEL":"Compare the selected software","COMPARE_LABEL":"Compare"}}">
Funny, Factual, and Fantastic: The MarTech Marketing Event
By Nicholas Barone
Published: 2 March 2022
Work in marketing? Looking for concrete ways to boost performance? Well, you’re in luck! Come and join the “Definition of Data-Driven Marketing Excellence” event on March 9th, online, hosted by MarTech Alliance.
The Importance of “Data-Driven” Marketing
More and more businesses are, finally, waking up to the fact that they can make no good business decision without solid data backing that decision on. Businesses today are investing heavily in different data analytical solutions and programs, but do they know how to most effectively use them? Well, if they don’t, they’ll find out with keynote speaker: Jay Baer. 7th generation entrepreneur and author of 6 bestselling books on customer experience and digital marketing. Jay will give you his advice on orchestrating omnichannel programs, driving personalization at scale, unlocking real-time marketing, crafting beautiful digital experiences, marketing stack tools to drive data-driven marketing, and much more. Jay has been working in marketing for 29 years and has worked with over 700 companies. His experience and expertise on how to best harness the potential of data-driven marketing will be a big boost to you and your company.
Accessible
You’ll really have no excuse not to go. The event is taking place online, and is free to join. Along with the keynote speaker Jay Baer, there will be three other speakers: Andrew Stephenson, Director of Marketing EMEA at Treasure Data, Alexander Jansssens, Sales Director EMEA at Bynder, and Carlos Doughty, Founder, and CEO of the MarTech alliance. What’s more is that you’ll be able to interact and ask all the speakers questions, and get real feedback and answers to how you can take your marketing to the next level. There will also be prizes and giveaways and even an extra expert panel session.