Jasper is a generative AI platform tailored for marketing-focused content creation at scale. Designed to help companies streamline copywriting, branding, and campaign production, Jasper combines customizable AI models with brand voice controls and collaborative workflow tools.

The software targets content, brand, and marketing teams in medium to large businesses, especially in industries with high content output needs such as e-commerce, SaaS, media, and agencies. It supports use cases like blog writing, social media content, ad copy, product descriptions, email campaigns, and more.

Key features include brand voice training, AI templates for multiple content types, team collaboration tools, and integrations with CMS and design platforms. Its main strengths lie in content consistency, speed of production, and the ability to maintain brand alignment across channels.

What are the main features of Jasper?

Brand voice training and control

Jasper allows organizations to define and enforce brand voice guidelines across all AI-generated content.

• Users can upload brand guidelines, tone, and writing samples to create a custom "Brand Voice" profile.

• The model adapts its output to reflect the company’s tone, style, and preferred vocabulary.

• Supports multiple voices for different audiences or product lines.

This helps ensure consistent brand messaging across all written assets.

Content generation for diverse formats

Jasper provides pre-built AI templates for a wide range of content formats used in digital marketing.

• Blog posts, social media captions, ad copy, product descriptions, emails, and video scripts.

• Frameworks based on common marketing strategies (e.g., AIDA, PAS).

• Option to generate content from scratch or expand/refine existing drafts.

Templates are tailored to marketing goals, reducing manual copywriting time.

Collaboration and workflows for teams

The platform includes features to facilitate real-time teamwork and content management.

• Multi-user access with role-based permissions.

• Shared project folders, version history, and in-line commenting.

• Workflows for approvals, feedback, and status tracking.

This structure is particularly valuable for agencies or in-house teams with high content volume and review cycles.

Knowledge integration for contextual writing

Jasper can integrate company-specific knowledge to make outputs more relevant and accurate.

• "Knowledge Base" allows teams to store product information, FAQs, brand details, and messaging guidelines.

• AI references this information during content generation.

• Reduces factual errors and improves consistency.

Ideal for producing content that aligns closely with internal documentation and brand standards.

Platform integrations and API access

Jasper offers native integrations with popular tools and platforms used by marketing teams.

• Connectors for CMSs like WordPress, design tools like Canva, and project platforms like Notion.

• Browser extension for in-context writing in apps like Google Docs or email clients.

• API access available for automating workflows or embedding Jasper’s capabilities into custom tools.

These integrations make it easy to embed AI into existing content pipelines.

Why choose Jasper?

• Tailored for marketing use cases: Jasper is not a general-purpose AI assistant but is purpose-built for marketers, with workflows and templates aligned to their needs.

• Consistent brand messaging: The Brand Voice feature ensures that generated content sounds like it came from your company, not a generic AI model.

• Improved productivity: Teams can reduce content production time significantly while maintaining quality, especially on repetitive formats.

• Collaboration-ready: Designed with team use in mind, it supports multi-user access and approval workflows—important for scaling content operations.

• Customizable and connected: With its API and integrations, Jasper can be embedded into existing martech stacks, reducing friction and enabling automation.