Sales Enablement software: purchase guide
Sales Enablement Software
Sales enablement software provides a useful and convenient reference tool for sales teams in all aspects of the sales cycle. Sales enablement tools ensure that any sales rep can find the right content, submit it to prospects, and track prospective engagement with that content. This means they are also particularly useful tools for driving upsells or cross-sells.
Many sales enablement solutions offer the ability to build content within the product, and some companies may use content to coach, train, or onboard new sales hires. However, these products are primarily focused on using a hub or platform to centralise the marketing content that is ready to be used by the sales team.