Email marketing software allows you to send mass emails to people on a mailing list.
Experience efficient email marketing with a user-friendly software designed to streamline your campaigns.
With Buttondown, you can easily create and send targeted emails, monitor performance metrics, and engage with your audience effectively to drive business growth.
Read our analysis about ButtondownTo Buttondown product page
An advanced email marketing software with powerful features for automating campaigns and segmenting contacts.
The software named 'INBOX' offers a user-friendly interface for designing engaging emails and tracking performance metrics, making it ideal for businesses looking to boost their marketing efforts.
Read our analysis about INBOXTo INBOX product page
A comprehensive email marketing software with powerful automation and analytics capabilities.
Message Business is a top-of-the-line software designed to streamline your email marketing campaigns. With advanced automation features and in-depth analytics, it allows you to create highly targeted and effective email strategies for your business.
Read our analysis about Message BusinessTo Message Business product page
Streamline your email marketing with powerful tools for email automation, list management, and detailed analytics.
With Atmail, you can easily create and send targeted campaigns, set up automated workflows, and track engagement with real-time reporting. Plus, our intuitive interface makes it easy to manage your subscriber lists and segment your audience for maximum impact.
Read our analysis about AtmailTo Atmail product page
An email marketing software for businesses with various features to streamline campaigns and increase engagement.
Brevo (Sendinblue) is a comprehensive email marketing software that offers automation, A/B testing, and detailed analytics to help businesses create targeted campaigns and drive better results.
Read our analysis about Brevo (Sendinblue)To Brevo (Sendinblue) product page
An email marketing software with advanced automation and segmentation features to streamline campaigns and boost engagement.
SendFox is a versatile email marketing tool that offers advanced automation and segmentation capabilities, making campaign management efficient and enhancing customer interaction.
Read our analysis about SendFoxTo SendFox product page
Email Marketing software for easy and effective campaigns. Automate emails, track performance, and target audience.
eTarget is a versatile Email Marketing software designed to streamline campaign management. With automated features and in-depth analytics, it helps target specific audience segments for optimal results.
Read our analysis about eTargetTo eTarget product page
Powerful email marketing software with advanced features for your campaign needs.
Mailnjoy offers a robust set of tools to create, manage, and track email marketing campaigns effectively, making it a versatile solution for businesses of all sizes.
Read our analysis about MailnjoyTo Mailnjoy product page
Email marketing software empowering users with advanced email verification and cleaning capabilities.
Neverbounce, the leading email marketing software, provides users with cutting-edge tools to verify and clean their email lists, ensuring high deliverability rates and optimal campaign performance.
Read our analysis about NeverbounceTo Neverbounce product page
Email marketing software that verifies email lists for accuracy and cleans out invalid addresses.
Improve your email marketing campaigns with EmailListVerify - a powerful software tool that ensures your email lists are accurate and up-to-date by removing invalid addresses. Increase deliverability and engagement rates.
Read our analysis about EmailListVerifyTo EmailListVerify product page
An email marketing software with advanced automation features for efficient campaigns and targeted messaging.
Kessel is a comprehensive email marketing software designed to streamline campaigns through advanced automation, ensuring personalized and effective communication with target audiences.
Read our analysis about KesselTo Kessel product page
An advanced Email Marketing software designed to streamline campaigns and boost engagement with powerful automation tools.
Beehiiv is a state-of-the-art Email Marketing software that offers advanced automation features to simplify campaign management and increase customer interaction. With Beehiiv, users can expect enhanced efficiency and effectiveness in their email marketing efforts.
Read our analysis about BeehiivTo Beehiiv product page
An email marketing software designed to streamline communication with customers through targeted campaigns and advanced analytics.
Bouncer is a powerful email marketing tool that helps businesses create tailored campaigns and track their performance with detailed analytics for effective results.
Read our analysis about BouncerTo Bouncer product page
A comprehensive Email Marketing software with advanced automation features for targeted campaigns.
Brevo is a cutting-edge Email Marketing software that offers advanced automation tools to create highly targeted marketing campaigns. It enables users to personalise content, track performance metrics, and engage with subscribers effectively.
Read our analysis about BrevoTo Brevo product page
Email validator software for accurate email verification. Enhance your email marketing campaigns effortlessly.
With Byteplant Email Validator, you can ensure precise email validation, improving your email marketing strategy. Say goodbye to bounce rates and reach your target audience effectively.
Read our analysis about Byteplant Email ValidatorTo Byteplant Email Validator product page
An email marketing software with powerful features to streamline your campaigns.
UniOne is a comprehensive email marketing software designed to simplify campaign management, automate processes, and improve engagement with your audience. With a user-friendly interface and robust analytics, UniOne empowers marketers to create effective campaigns effortlessly.
Read our analysis about UniOneTo UniOne product page
Automate your email marketing process with powerful features for efficient campaigns.
mailfloss offers a comprehensive solution designed to streamline email marketing tasks, helping users to create, send, and track campaigns effectively.
Read our analysis about mailflossTo mailfloss product page
Professional email marketing software that streamlines campaigns, automates workflows, and provides in-depth analytics.
With the ability to create custom templates, segment audiences, and integrate with other software, this email marketing solution is perfect for businesses of any size looking to increase engagement and conversions.
Read our analysis about MailChimpTo MailChimp product page
Boost your email campaigns with powerful automation tools, A/B testing and detailed analytics. Enhance your customer engagement with ease.
With our email marketing software, you can create personalized campaigns that resonate with your audience. Automate your email workflows and track performance in real-time, with detailed insights to help you optimize your strategy. Plus, our A/B testing feature lets you experiment with different content to find what works best for your brand.
Read our analysis about wewmanagerTo wewmanager product page
A powerful email marketing software with advanced segmentation and automation features for targeted campaigns.
Create personalised campaigns with ease using Sarbacane's intuitive drag-and-drop editor. Analyse engagement with detailed reports and optimise your strategy for maximum impact. With GDPR-compliant data management, you can trust in Sarbacane for secure and effective email marketing.
Read our analysis about SarbacaneTo Sarbacane product page
An email marketing software or emailing software is a marketing tool composed of an interface to manage contacts, advertising campaigns and email design; as well as an email routing system that allows you to send personalized mass emails.
Email campaigns can have three objectives:
The answer to this question is essentially marketing because a simple free email allows you to send emails to hundreds of recipients.
Increase volume of E-mails being sent
Mass email servers can handle thousands of mailings without being blacklisted because they comply with good Web practices: IP preheating, adhering to charters, the timing of mailings, etc.
Improve the Targeting Process
Emailing tools are equipped with a contact manager that allows users to segment emails according to specific criteria (age, gender, registration date) or even dynamic criteria such as the number of hits or clicks.
Marketing automation
Email marketing software also makes it possible to automate the sending of mass emails by scheduling advertising campaigns, autoresponders or the RSS-to-email function, which triggers a message when an article is published, for example.
Emailing software can also be used to automate certain tasks such as opting out, cleaning databases, creating reports for performance monitoring, etc.
Results
E-mails are more appealing, more targeted, more relevant and tracked so the result is necessarily better than with a classic free tool in terms of click rate, opening rate, delivery and engagement.
Emailing solutions have the advantage of maximizing the delivery of emails so that they are not considered as "spam" thanks to continuously improved routing techniques.
Responsive Design
These tools also include the design of responsive emails (adapted to the screen of mobile phones).
Emailing solutions offer all the following basic functions:
Other less common features are found in some programs:
When selecting an emailing tool, it is essential to know precisely the needs of the company and take into consideration the functional coverage that this software offers.
This will make it easier to choose an emailing software: how many emails are sent each month? To how many contacts? Can these figures evolve more or less quickly?
Today, many software editors offer the same results. However, the included features are very different from software to another. If you are looking for a software that will allow you to make Landing Pages then you will have only have a few choices as GetResponse and Mailchimp are the leaders on this feature.
The appvizer comparator is a good way to compare email marketing software. It allows you to compare the features of different email marketing solutions such as marketing automation, A/B testing, responsive design, deliverability testing, segmentation parameters, available forms…
Indeed, it will be easier to make a selection after comparing the features of the best software on the market.
Emailing software makes it possible to send emails to large volumes of contacts simultaneously or at different times.
In addition to volumes that can reach several million recipients per month, emailing software has several qualitative advantages. It allows you to format emails with images, tables, and action buttons and maximize message relevance through segmentation, text customization, and scenarios.
To know everything about this branch of direct marketing, find our guides on email marketing.
Today, there is a large number of email marketing software on the market. The key players promote the efficiency of their emails, the ergonomics of email design, and the quality of campaign tracking.
However, the main differentiating factor today lies in the marketing tools available that lets users enhance their contact bases to carry out relevant actions. This is particularly the case for e-commerce companies that regularly cross-sell after a first visit or purchase.
The emailing market is stable, but the possibilities for new services are evolving. The volume of emails sent has been virtually stable since 2013 at 135 billion e-mails sent per year.
Project management in the context of acquiring an emailing solution is relatively simple, as it does not require any specific integration.
The implementation of an emailing solution consists mainly in cleaning the contact databases, most often in Excel, to carry out a single import of all the data into the solution without generating losses. It is necessary to anticipate a full working day for cleaning, sorting the imports, and the import itself.
The second part of project management consists of creating the different email templates that will serve as the basis for designing the emails sent. This work must respect current messaging standards: the code must be optimized so as not to turn into spam while adapting to different types of screens. Then, the graphic design will create a Corporate standard in order to create a real brand image.
Some applications allow you to send emails via a personalized domain name (example.com). To do this, you must configure the SPF (Sender Policy Framework) which allows you to validate the ownership of this domain. The Domain Keys Identified Mail (DKIM) must also be configured to identify the sender of the emails. This makes it possible to effectively control spam and phishing.
The SPF and DKIM are configured in the administration system of the domain name manager (OVH for example).
In addition to the technical aspect, a successful implementation of an email marketing tool will be based on an elaborate marketing strategy and marketing tactics. This will involve setting up opt-in strategies (proactive user acceptance), scenarios to trigger sales, and varied and relevant content.
Email marketing software allows businesses to create and send promotional emails to their customers. It helps to automate the process of sending emails to a large number of subscribers at once. The software also provides analytics that enables businesses to track the performance of their campaigns.
When choosing email marketing software, you should look for features such as email templates, automation, segmentation, A/B testing, analytics and integration with other tools. These features will help you create and send effective email campaigns that deliver results.
Email marketing allows businesses to reach a large audience at a low cost. It helps to build brand awareness, increase customer engagement, drive website traffic and generate leads. Email marketing also provides measurable results that enable businesses to improve their campaigns over time.
There are many email marketing software options available, but some of the best ones include Mailchimp, Constant Contact, Hubspot, and Campaign Monitor. Each of these options provides a range of features that can help businesses create effective email campaigns.
Some of the free email marketing software alternatives that you could try include Mailchimp’s free plan, Sendinblue, and Benchmark Email. These options provide basic features such as email templates, automation, and analytics, but may have limitations on the number of subscribers or emails sent per month.
