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Marketing Automation Software

Marketing software is a tool that helps companies optimise their marketing and communication strategies.

Marketing Automation : related categories

Our selection of 93 marketing automation software

Braze

Personalised Customer Engagement Platform Solution

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Pricing on request

Discover a powerful marketing automation tool to streamline your campaigns efficiently.

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With Braze, you can automate targeted messaging, track user engagement, and optimize customer relationships seamlessly. Take your marketing to the next level with intuitive tools and analytics.

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HubSpot Marketing Hub

Comprehensive Marketing Tool for Growing Businesses

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A top-tier marketing automation software with robust features for seamless campaign management and lead nurturing.

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HubSpot Marketing Hub is a powerful tool that offers advanced analytics, social media integration, and email marketing solutions. It is the go-to choice for businesses looking to streamline their marketing efforts.

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Make

Effortless Workflow Automation for Increased Productivity

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Pricing on request

Advanced marketing automation software with powerful features for streamlining campaigns and maximising ROI.

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Make is a cutting-edge marketing automation tool that offers a wide range of features to help businesses automate and optimize their marketing efforts. From lead generation to customer engagement, Make has everything you need to drive success in your campaigns.

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Hey Oliver

Automated Customer Engagement Platform

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A powerful marketing automation software designed to streamline campaigns and boost conversion rates.

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Hey Oliver is a sophisticated marketing automation software that offers advanced features to personalise customer interactions and maximise engagement across multiple channels.

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Pabbly

Streamline Automation with Powerful Integration Tools

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Pricing on request

A comprehensive marketing automation software designed to streamline your marketing processes and boost efficiency.

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With Pabbly, you can automate repetitive tasks, create targeted email campaigns, track customer engagements, and analyse results for improved decision-making. The software offers a user-friendly interface and robust features to help you achieve your marketing goals effectively.

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Automizy

Boost Email Marketing with Intelligent Automation

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3.5
Based on 153 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Streamline your marketing efforts with this software that automates tasks, tracks campaigns and analyses results.

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Automizy simplifies your marketing efforts by automating repetitive tasks, such as email campaigns and lead scoring. It also tracks the performance of your campaigns, allowing you to analyse the results and make data-driven decisions.

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Spread

Customer Relationship and Webmarketing

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3.5
Based on 2 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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This CRM software streamlines customer interactions, enhances communication, and improves sales tracking.

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With features like lead management, automated email campaigns, and real-time analytics, this software enables businesses to build strong relationships with customers, boost productivity, and make data-driven decisions.

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ClickDimensions

Empower Your CRM with Robust Marketing Automation

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3.7
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Automate your marketing efforts with this software. Streamline your campaigns and improve lead generation.

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With this software, you can easily create and manage email campaigns, track website visitors, and score leads. Its integration with CRM systems ensures seamless data transfer and analysis. Plus, its intuitive dashboard makes reporting and analysis a breeze.

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Coschedule

Organize All Your Marketing in One Place

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4.2
Based on +200 reviews
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Streamline your marketing tasks with a powerful automation tool. Schedule, publish and analyse your content with ease.

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With this marketing automation software, you can easily manage your social media, blog, email marketing and more. Save time and increase productivity by automating repetitive tasks and measuring your campaigns' success.

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DataX

Advanced Analytics Solution for Data Insights

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5.0
Based on 1 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Streamline your marketing efforts with automated workflows and lead scoring. Track your campaigns and measure ROI with ease.

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DataX's marketing automation software allows you to create custom workflows that automate repetitive tasks and score leads based on their engagement. You can track your campaigns in real-time and measure their success through detailed reports, giving you a clear understanding of your ROI.

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Eloqua

Advanced Marketing Automation Solution for Enterprises

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Automate your marketing campaigns with ease. Streamline your lead management and grow your business faster.

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Eloqua's marketing automation software provides a comprehensive solution for lead generation, nurturing and tracking. With powerful tools for segmentation, personalisation and content marketing, Eloqua enables you to create and execute effective campaigns across multiple channels.

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eLoop

Innovative CRM Solution for Enhanced Customer Engagement

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Pricing on request

Automate your marketing with this software. Streamline your campaigns and increase ROI.

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This software provides a user-friendly interface to automate marketing campaigns. It offers email marketing, lead management, and social media integration. It also provides analytics to help you make informed decisions.

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Emarsys

Transform Your Marketing with Advanced Automation

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4.4
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Automate and streamline your marketing efforts with our software. Create targeted campaigns, personalised messages, and track your results.

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Emarsys' Marketing Automation software allows you to easily manage your marketing efforts. With its intuitive interface, you can create customised campaigns based on customer behaviour and preferences. Track your results in real-time and optimise your campaigns for maximum ROI.

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Marketing Automation software: purchase guide

What is marketing automation software?

Definition

Marketing automation software refers to platforms designed to automate repetitive marketing tasks, with marketing departments and organisations in mind.

The goal is to drive up conversion rates while reducing the need for manual interventions throughout the conversion funnel.

How does it work?

To achieve this goal, marketing automation software provides an intuitive, easy-to-use interface designed to specify criteria and create scenarios to trigger marketing processes automatically throughout the customer lifecycle.

They allow you to set up rules to automate repetitive tasks, such as:

  • Sending personalised answers
  • Attributing a lead score
  • Creating custom reminders

What are the main features of a SaaS marketing automation solution?

Marketing automation software provides a wide variety of tools. Complete solutions usually include the following functionalities:

  • Email campaign management: email templates, email scheduling
  • Landing page creation
  • Social media tracking and automated social media posting
  • Newsletter automation based on RSS
  • SMS marketing management
  • Marketing analysis tools for multiple channels

Marketing automation solutions integrate with CRM tools. Some even include built-in CRM functionalities, and are considered to be all-in-one CRM solutions.

Why use marketing automation software?

Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. Using such solutions provide several benefits which help your business gain valuable competitive advantages.

Advantages of marketing automation

  • Extend your customer life cycle: by reaching out to the right customers, with the right message and at the right time, you increase brand loyalty and customer engagement
  • Free up time for marketers: by automating repetitive, low-value-added tasks, you allow your teams to focus on what's really important, meaning they can spend more time thinking about innovative marketing strategies
  • Facilitate lead generation: design attractive landing pages, integrated contact forms and impactful call-to-actions
  • Spend more time with prospects: not only will you be able to send emails to rekindle a purchase intention automatically, you will also be able to schedule calls and meetings more effectively
  • Identify qualified leads: lead scoring has never been easier with automated scoring rules. Marketing automation tools give you access to a large amount of data (position, activity sector, etc.) and behavioural tracking to assess the engagement of your leads and prospects
  • Improve conversion rates and the ROI of your marketing campaigns with A / B testing
  • Centralise the strategies and results of all marketing channels with tools suited to phone prospecting, social selling and more

Disadvantages

  • These tools should not be used to replace your marketing and sales teams: a warm approach and human interaction remain essential to nurturing leads and managing customer relationships
  • Complex scenarios require a more advanced mastery of these solutions: unlock their full potential by taking the time to learn and practice

How to choose the best marketing automation solution?

The acquisition of a marketing automation tool should be based mainly on the functionalities required by your company. Take your marketing strategy into account before making a choice.

What social media should the solution support to be in line with your brand identity? Do you need email marketing automation? Asking yourself these questions will help you not waste money buying software that would offer more than you would ever need.

The best marketing automation software

Marketing Automation softwares: Q&A

How does a marketing automation software work?

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Marketing automation software helps businesses automate marketing processes such as email campaigns, social media, and lead nurturing. It uses customer data to create targeted campaigns, track leads, and measure results. The software automates repetitive tasks, allowing businesses to focus on strategy and creativity.

What features should I look for when looking for marketing automation software?

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When choosing marketing automation software, look for features such as lead scoring, email marketing, social media integration, and analytics. Other important features include landing page creation, A/B testing, CRM integration, and mobile optimization. The right software will depend on your business needs and budget.

What are the benefits of marketing automation for my company?

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Marketing automation provides several benefits, including improved lead generation, increased efficiency, and better customer engagement. It helps businesses nurture leads and move them through the sales funnel, ultimately increasing revenue. Marketing automation also provides valuable insights into customer behaviour, allowing businesses to make data-driven decisions.

What are the best marketing automation software options?

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There are several marketing automation software options available, including HubSpot, Marketo, Pardot, and Eloqua. Each software has its own strengths and weaknesses, and the best option will depend on your business needs and budget. Take the time to research and compare features before making a decision.

What are the free marketing automation software alternatives I could try?

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If you're looking for a free marketing automation software alternative, consider using Mailchimp, Sendinblue, or Mautic. These software options provide basic marketing automation features such as email campaigns and lead nurturing. While they may not have all the features of paid options, they are a great starting point for small businesses on a budget.