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Marketing Intelligence Software

Marketing intelligence software helps you research, analyse, and use information about your company, your competitors, and your industry. With this marketing software, you centralise information about your company's markets and products to increase your productivity and competitiveness.

Marketing Intelligence : related categories

Our selection of 5 marketing intelligence software

Meltwater

Leading Media Intelligence Software for Informed Decisions

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4.0
Based on +200 reviews
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Pricing on request

Marketing Intelligence software that provides real-time insights, media monitoring, and social media analytics.

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With Meltwater, you can track brand sentiment, analyze competitor activity, and create custom reports. Its AI-powered algorithms ensure accurate and relevant data, making it a comprehensive tool for marketing professionals.

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Mention

Social Media Monitoring and Analytics at Your Fingertips

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4.6
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Paid version from US$49.00 /month

Analyse your brand's online presence and track your competitors with this marketing intelligence software.

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With its real-time monitoring and comprehensive reporting, this software allows you to stay on top of your brand's reputation and identify opportunities for growth. Its advanced features include sentiment analysis, influencer identification, and social media listening, making it a valuable asset for any marketing team.

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Pricing Assistant

Automate Competitive Pricing and Market Insights

No user review
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Pricing on request

Marketing Intelligence software that provides real-time competitor pricing analysis, dynamic pricing recommendations, and sales performance insights.

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With Pricing Assistant, businesses can easily monitor their competitors' prices and adjust their own prices in real-time. The software's dynamic pricing recommendations take into account market trends and sales performance data to help businesses maximise profits. Additionally, the sales performance insights provide valuable information for making strategic decisions.

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Brandwatch

Empower Your Social Media with Advanced Analytics

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4.4
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Unleash the power of marketing intelligence to drive your business forward. Gain insights from social media and web data to make informed decisions.

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With this software, you can track your brand's reputation, monitor competitors, and identify key influencers. Use sentiment analysis to understand customer feedback and plan your marketing campaigns accordingly. Plus, customizable dashboards and reports make it easy to share insights with your team.

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PriceComparator

BtoB pricing and competitive intelligence

No user review
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Pricing on request

Marketing Intelligence software that allows you to compare prices and analyse market trends.

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With its user-friendly interface, PriceComparator provides real-time data on competitors’ pricing strategies, enabling businesses to make informed decisions. Its advanced analytics tools also allow for in-depth market analysis, identifying trends and opportunities for growth.

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Marketing Intelligence software: purchase guide

What is an online marketing intelligence tool?

Definition

An online marketing intelligence software is used to analyze the current market by monitoring the company's competitors in a certain way. It integrates different modules to collect comments, publications, articles, etc. The search for information depends on the demand of web marketers

How does it work?

The tool is programmed to collect various data on the company's competitors. It also allows the monitoring of the company's e-reputation. The tool automatically retrieves the information to enable the user to improve its market. This may involve collecting product prices, product rankings, or simply online items. Once all this information has been collected, the tool uses it one by one to provide statistics and guide the web marketer in setting up a strategy. 

Marketing intelligence concerns different areas depending on the company, its targets, and objectives. For most of them, this automated tool is a practical and effective solution to increase their performance within a given market.  

Marketing Intelligence softwares: Q&A

How does a marketing intelligence software work?

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Marketing intelligence software collects data from various sources, such as social media, web analytics, and customer feedback. This data is then analyzed to provide insights into customer behaviour, market trends, and competitor activity. The software uses machine learning and AI algorithms to identify patterns, correlations and anomalies, which can inform marketing strategy.

What features should I look for when looking for marketing intelligence software?

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When looking for marketing intelligence software, look for features such as data visualization, predictive analytics, customizable dashboards, and real-time reporting. These features make it easy to interpret data, identify trends, and make informed decisions about marketing strategy.

What are the benefits of marketing intelligence for my company?

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Marketing intelligence software can help your company understand customer needs and preferences, monitor competitor activity, identify new market opportunities, and optimize marketing campaigns. By using marketing intelligence software, you can make data-driven decisions that lead to improved customer engagement, increased revenue, and a competitive advantage.

What are the best marketing intelligence software options?

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There are several marketing intelligence software options available, including SEMrush, HubSpot, and Hootsuite Insights. SEMrush offers SEO analysis tools, while HubSpot provides all-in-one marketing automation software, and Hootsuite Insights focuses on social media analytics. Each of these options has unique features and pricing plans, so choose the one that best fits your company's needs.

What are the free marketing intelligence software alternatives I could try?

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Some free marketing intelligence software alternatives include Google Analytics, Social Mention, and BuzzSumo. Google Analytics provides web analytics and audience insights, while Social Mention focuses on social media monitoring. BuzzSumo uses social media data to identify popular content and influencers. While these options may not have all the features of paid software, they can still provide valuable insights for small businesses and startups.