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Customer relationship management Software

CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.

Customer relationship management : related categories

Our selection of 76 customer relationship management software

Nelis CRM

Organize your activity around your contacts

No user review
close-circle Free version
close-circle Free trial
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Paid version from €20.00 /month

Streamline your customer interactions with powerful software that manages leads, sales, and service requests.

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With our CRM software, you can easily track customer interactions, automate workflows, and get real-time insights to better serve your customers. Plus, our user-friendly interface makes it easy to customize and scale to your business needs.

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Djaboo

The all-in-one tool that will boost your business ?

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4.0
Based on 2 reviews
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close-circle Free version
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Pricing on request

Streamline your customer interactions with a top-rated CRM software. Track sales, automate tasks, and access customer data all in one place.

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With this software, you can segment your audience, send targeted marketing campaigns, and manage customer support tickets. Enjoy real-time collaboration and data analysis to improve your business performance.

Read our analysis about Djaboo

Benefits of Djaboo

check An impressive and modern user interface

check A fully automated and intuitive management tool

check Powerful and robust features

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Apptivo CRM

Software That Grows With Your Business

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline your customer relationships with a top-rated CRM. Automate tasks, manage leads, and track performance with ease.

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With this CRM, you can easily manage multiple sales pipelines, track customer interactions, and automate follow-up tasks. The software also offers advanced reporting and analytics to help you improve your sales process.

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Sales Hub

CRM and Sales Software for Sales Teams

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

A leading CRM tool designed to streamline sales, marketing, and customer service processes.

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Sales Hub stands out in the customer relationship management space by offering a comprehensive suite designed to enhance every aspect of the sales process. It integrates seamlessly with various platforms, providing users with advanced analytics, automated workflows, and a unified database for effective communication and decision-making. Its flexibility and ease of use make it a preferable choice for businesses aiming to improve their customer engagement and drive growth.

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Benefits of Sales Hub

check All-in-one Platform

check Easy to Use

check Support and Easy Implementation

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Firmao

Polish CRM / WMS software

No user review
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €21.00 /month

Comprehensive CRM software offering contact management, sales tracking, invoicing, and email marketing automation. Ideal for businesses aiming to streamline customer interactions and sales processes.

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Firmao is a robust Customer Relationship Management (CRM) solution designed to optimise customer interactions and business operations. It provides features like contact management, detailed sales tracking, invoicing, and email marketing automation, making it an indispensable tool for companies seeking to enhance productivity and maximise sales efficiency. Suitable for small to medium-sized enterprises, Firmao helps in streamlining all customer-related processes seamlessly.

Read our analysis about Firmao

Benefits of Firmao

check Easy organization and automation of the sales process

check Quick issuance of documents such as invoices, offers, orders

check Automation of the invoicing process along with payment control

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Insightly

Affordable CRM Optimized for Small Business

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4.1
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from US$12.00 /month

Manage customer interactions efficiently with this CRM software. Automate tasks, track sales, and streamline workflows.

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With this software, you can easily organise customer data, create custom reports, and track customer interactions across multiple channels. Its automation features reduce manual tasks, while its integration with various other tools makes it a versatile solution for businesses of all sizes.

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SugarCRM

Open Source CRM and online customer relations software

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3.9
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
check-circle Free demo

Paid version from US$40.00 /month

Manage and streamline your customer interactions with this CRM software. Automate workflows, track leads, and analyse performance with ease.

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With this software, you can customise dashboards and reports to gain insight into sales performance, customer behaviour, and team productivity. Collaborate on projects and manage customer accounts all in one place.

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Infusionsoft

Sales & Marketing Automation for Small Business

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5.0
Based on 1 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Paid version from US$66.00 /month

Manage customer interactions efficiently with this CRM software. Automate tasks, track leads, and improve communication with customers.

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With this software, businesses can streamline their customer relationship management, allowing for more personalised interactions. The automation of tasks and tracking of leads frees up time for sales teams to focus on building relationships with customers. Improved communication tools ensure customers receive timely and relevant information.

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CentralStationCRM

The Simple CRM for Small Businesses

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4.9
Based on 17 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €18.00 /month

Streamline communication and sales with powerful CRM software. Manage leads, deals, and tasks with ease.

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CentralStationCRM simplifies your sales process. Track email communications, prioritize tasks, and analyze customer data to improve your business.

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Benefits of CentralStationCRM

check A friendly interface you can use without extensive training

check An online solution you can access from anywhere

check Deal and project management features

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Capsule CRM

SImple and Intelligent CRM Solution

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4.6
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Manage your customer relationships with ease using this cloud-based software. Track interactions, set reminders, and get real-time notifications.

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With this CRM software, you can easily organise your contacts, view communication history, and collaborate with your team. It also offers customisable fields and integrations with popular tools.

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RelateIQ

CRM with intelligent relationship management

No user review
close-circle Free version
close-circle Free trial
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Paid version from US$49.00 /month

Streamline your customer interactions with efficient organisation and real-time insights.

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Our CRM software offers advanced automation, customisable pipelines, and detailed analytics to help you build strong relationships and drive growth.

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CiviCRM

Build, Engage, and Organize Your Constituents

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4.1
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline your customer relationships with powerful software designed to maximise your efficiency and communication.

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With advanced tools for tracking interactions and automating outreach, this software offers a comprehensive solution for managing all aspects of your customer relationships. From lead generation to support, it puts you in control.

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Close CRM

CRM Built For Growing Sales Teams

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from US$29.00 /month

Streamline your customer interactions with a powerful CRM software. Manage leads, deals, and tasks all in one place.

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Close more deals faster with Close CRM. Automate your sales process, track customer interactions, and collaborate with your team seamlessly. Get real-time insights into your sales pipeline and make data-driven decisions.

Read our analysis about Close CRM

Benefits of Close CRM

check Designed for salespeople

check A multi-channel approach

check Intuitive and powerful

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incwo

Management software for all services

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4.3
Based on 28 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €34.00 /month

Boost your business with a comprehensive ERP software. Streamline your operations, track inventory, manage finances, and optimise workflows.

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With an ERP software, you can manage your entire business in one place. Automate tasks, analyse data, and make informed decisions. Gain visibility across departments and improve collaboration. Stay on top of your game with an ERP solution.

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Donorfy

The Modern Fundraising CRM for Nonprofits

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4.0
Based on 1 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
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Pricing on request

Streamline your donor management with our CRM software. Easily track donations, generate reports, and segment your audience for targeted outreach.

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Donorfy simplifies your fundraising efforts by providing a user-friendly interface for managing donations, events, and campaigns. Our CRM software allows you to generate customised reports, automate communication, and gain insights into your audience's behaviour. With Donorfy, you can maximise your fundraising potential and focus on what really matters - your cause.

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INES CRM by Efficy

Leader in cloud-based CRM for SMEs in B2B

No user review
close-circle Free version
close-circle Free trial
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Paid version from €25.00 /month

Efficiently manage customer relationships with this CRM software. Streamline sales, marketing, and customer service with ease.

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With INES CRM by Efficy, your team can track leads, manage deals, and automate workflows. Benefit from advanced reporting and analysis tools to gain valuable insights and improve decision-making.

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EspoCRM

Customer Relationship Management (CRM) Software

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4.7
Based on 85 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline your customer interactions with powerful CRM software. Automate tasks, manage leads, and track customer data all in one place.

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EspoCRM offers a user-friendly interface with customizable dashboards and reports. With features like email integration and mobile access, you can stay connected and organized on the go. Plus, easily collaborate with team members and improve customer satisfaction with efficient workflows.

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Customer relationship management software: purchase guide

What is CRM Software?

Definition

Customer Relationship Management or CRM software is an IT tool that is used by marketing and sales departments to centralise customer and prospect information to maximise business revenue. With CRM software, you can manage:

  • Acquisition: Identification of potential buyers (leads) imported into the CRM system

  • Prospecting: Transformation of leads into business opportunities, the study of the needs of prospects and customers, soliciting prospects, analysis of information collected.
  • Automation of Sales: Automation of your salesforce with the piloting tools, to be used in the prospecting procedures.
  • Marketing Automation: Email marketing, e-mailing, newsletters, reminders, orientation, lead scoring
  • Administration: Management of quotations, contracts, invoices, purchase orders, management of sales representatives and commissions on sales
  • Retention: Customer support, customer service management, online information on technical support, setting up a call center.

By gaining insights on customer behavior and purchasing patterns, you will be able to offer customers with a relevant solution that addresses their needs. The relevance of marketing and sales actions makes it possible to direct efforts where it is really necessary and thus to maximise conversion rates (conversion from prospect to customer) as well as retention rates (customer renewal).

6 Reasons to Use CRM Software?

Here are 6 reasons why you need CRM software:

  1. You can use it to be more efficient than competitors and therefore gain market share.
  2. It can be used to understand your audience and address them in a relevant way
  3. By centralising customer knowledge, you will be able to implement powerful marketing actions (email marketing, SMS for example)
  4. Data centralization opens the door to collaborative techniques (sharing information between employees) and to improving personal organisation (note-taking, synchronisation with the agenda)
  5. New regulations in terms of personal data management (GDPR) make it mandatory to process customer data centrally with the ability to transmit this data immediately to the person concerned or to destroy it at his request.
  6. Online CRM is the most connected tool on the market, opening up infinite possibilities: customer segmentation, marketing campaigns, automatic invoicing, business intelligence and sales data analysis, company management, etc.

What are the Main Features of CRM software?

The Basic Features of CRM systems

The main features of CRM software include:

  • Lead management and opportunities for salespeople (telemarketing)
  • Key Account Management (centralisation of prospects and customer data)
  • Event Tracking: outgoing emails, incoming calls, information, adding documents, signing a contract, etc.
  • Appointment and calendar management
  • Management of multichannel marketing campaigns (email marketing, SMS marketing, newsletter, voice messages)
  • Dashboards, Analytics and Reporting

CRM software is the most diverse type of customer management software, which explains the hyper choice in this market. CRM software range from advanced contact managers (xRM) to commercial ERPs (such as Everwin or Divalto).

Advanced Features

The following advanced CRM features and services are becoming more and more present in CRM software:

  • Support and customer service
  • Commercial management and sales management (quote, order form, invoicing)
  • Delivery and collection of documents
  • Embedded and synchronised messaging with the main messaging system
  • Tracking of conversions according to the origins and drivers of leads
  • Connection with Customer Data Platforms (CDP) to centralise unstructured data with qualified CRM data

CRM applications will be supported in the next 5 years by BigData, Business Intelligence and the exploitation of public data on the Internet:

  • Automatic proposal of products to segments of populations via marketing actions combining marketing automation and emailing.
  • Correlation detection
  • Listening to social networks (Social CRM as Easiware)
  • Automatic enrichment of contact cards
  • Anticipating seasonal factors

CRM: Trends and Future Developments

The CRM market is made up of 50% SaaS CRM offers (CRM in the cloud, unlike on-premise CRM).

Finally, the 10 largest CRM software publishers account for 60% of the market. The remaining 40% is made up of about a hundred solutions such as E-deal, Zoho, Efficy, Infocob. Among the market giants are Salesforce, SAP, Oracle, Microsoft Dynamics CRM, IBM, NetSuite and Sage CRM.

Moreover, most solutions offer free trials or demos to test the functionalities of CRM Marketing software.

With our guides on customer relationship management (CRM), discover how to automate sales and marketing actions to support business development and customer relationship quality (improving customer experience, customer journey, loyalty and customer satisfaction).

How to Choose a CRM Software?

Choosing the ideal CRM software can be complex because it depends on the current context of a company, but also on its evolution. Moreover, it impacts many departments such as Management, Marketing, Sales, Communication, Support, etc. It is therefore essential to make a list of required features with all stakeholders in the CRM project before selecting a CRM tool.

Then, it is important to study the necessary functional scope: prospecting, marketing campaign management, customer support. There are hundreds of CRM software on the market that do either everything or part of the customer relationship.

Finally, price plays a key role in selecting the ideal CRM software for a company. You can now find CRM software with monthly subscriptions per user. This usually costs around 30 €/month/user which, multiplied by the number of employees concerned, can represent a very significant cost.

The Most Popular CRM Software

These include: Sellsy, Eudonet, Ines CRM, Salezeo, GRC Contact, Microsoft Dynamics CRM, MyFeelBack, Koban, Nelis, Salesforce CRM : Sales Cloud, Teamleader, EGGcrm, TigerPro CRM, Magic Business, Incwo, Pipedrive, Smartplace, Vtiger CRM, Zoho CRM, Sage CRM, Everwin CXM, Simple CRM, You don't need a crm, E-Deal CRM

Customer relationship management softwares: Q&A

How does a customer relationship management software work?

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A CRM software is designed to track and manage interactions with customers, providing a centralised database of customer information. It allows businesses to manage leads, sales, customer service and marketing campaigns all in one place.

What features should I look for when looking for customer relationship management software?

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Look for features such as lead and sales management, contact management, automation, reporting and analytics, mobile access, and integration with other software tools. Customisable dashboards and workflows, and the ability to add third-party integrations to your CRM software can also be useful.

What are the benefits of customer relationship management for my company?

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CRM software can increase sales, improve customer satisfaction, streamline business processes, and provide valuable insights into customer behaviour and needs. It can also help businesses to build and maintain strong relationships with customers, which can lead to increased loyalty and repeat business.

What are the best customer relationship management software options?

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Some of the best CRM software options in the UK market include Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, and Pipedrive. Each has its own strengths and weaknesses and may be more suitable for different businesses depending on their needs.

What are the free customer relationship management software alternatives I could try?

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Some of the best free CRM software options include HubSpot CRM, Zoho CRM Free Edition, Bitrix24, and Insightly. These free options may have limited features compared to paid versions or may have restrictions on the number of users, contacts or data storage.