Maëlys De Santis
Growth Managing Editor, Appvizer

Maëlys De Santis is Head of Marketing at Appvizer, where she leads the editorial strategy and oversees a corpus of more than 4,000 pieces of content to help micro-businesses and SMEs choose the right software. Since 2017, she has written and overseen several hundred practical guides, solution comparisons and trend analyses covering a wide range of categories: marketing, project management, finance, HR, customer service, IT and collaboration tools.

Specialised in analysing SaaS trends and assessing B2B offerings, she draws on feedback from the field, market studies and ongoing conversations with the ecosystem (publishers, integrators, events such as B2B Rocks). Her background in translation and communication is key to turning sometimes highly technical software presentations into clear, concrete and immediately actionable advice for decision-makers looking to structure their software stack.