Mediatool is an innovative software solution designed for marketing professionals seeking to optimise their media planning and campaign management. Ideal for agencies and brands, it offers seamless collaboration, insightful analytics, and budget control features that elevate planning efficiency and drive results.

What are the main features of Mediatool?

Seamless Collaboration

Mediatool fosters effective teamwork by enabling effortless communication and data sharing among team members. Designed to help everyone stay aligned, it ensures that your marketing strategies are executed flawlessly across the board.

• Centralised platform for sharing media plans and campaign details
• Real-time updates for consistent information dissemination
• Assign tasks and track progress effortlessly

Insightful Analytics

Unlock the potential of your marketing data with Mediatool's powerful analytics features. Gain actionable insights to refine strategies and maximise ROI, setting your campaigns up for success.

• Customisable dashboards for a comprehensive overview
• Performance tracking of campaigns with detailed reports
• Data-driven decision making with predictive analytics

Budget Control and Optimisation

Manage your marketing budgets with precision using Mediatool. The software's intuitive budget control features help you allocate resources smartly and avoid overspending, ensuring that every pound works hard for your brand.

• Set budget limits and monitor consumption
• Calculate cost per channel and campaign
• Identify optimisation opportunities for better returns